Stacey Bates-McCue is creative director of Fluid. The Birmingham-based agency works on strategy and design for entertainment brands like Pac-Man, Xbox and Tetris. Design What would your monograph be called? Never Say Die. This is …
Wonderhood Design on working with its Soho neighbours
Some studios ask us not to mention where they’re based – they want to be seen as global, and use this worldliness to attract clients wherever they may be. Others are proud to be rooted …
Brandon Consultants designs new PizzaExpress Specials range
As the cost of living continues to bite, Brits are increasingly swapping traditional takeaways for at-home ‘fakeaways,’ supermarket-bought meals designed to replicate the restaurant experience. To take advantage of that, Pizza Express has launched a …
Condé Nast’s Nicola Ryan on scaling design with soul
In August, GQ magazine’s cover story was an interview with Travis Kelce, the American football player (and three-time Superbowl winner) now perhaps better-known as Taylor Swift’s fiancé. On stage at Frontify’s Paradigms conference, Nicola Ryan, …
EDIT brings “motion and emotion” into English National Ballet brand
EDIT has helped English National Ballet (ENB) refresh its brand to engage new audiences on new platforms. The company, which recently celebrated its 75th birthday, performs a mix of classic and contemporary shows across the …
How the illustration industry is grappling with AI – a special report
In the world of illustration, AI has very quickly transformed from a future existential risk to a set of products having a tangible impact on the industry’s present. Its effects are being seen in the …
How non-alcoholic drinks are breaking away from the design cues of booze
For years, the non-alcoholic beverage world has marketed itself on the back of a single promise of less – less alcohol, less harm, less risk. The industry has also relied heavily on aspirational stats about …
Why brands are re-embracing the power of the tagline
The humble tagline is in demand again. In the past year, my teammates and I have seen the tagline’s resurgence in RFPs across the board, from pharmaceuticals to footwear– like a long-lost relative suddenly on …
“The drinks industry doesn’t have a sales problem – it has a bravery problem”
Everywhere you look, the drinks industry is talking about sales. Falling sales. Flat sales. Missed sales targets. Entire conferences dedicated to “unlocking growth.” The assumption is clear – people are drinking less alcohol, so brands …
How is Studio Gruhl using AI?
Studio Gruhl is a strategy and design agency based in Berlin, that works with clients like Google, Nike, The North Face and Highsnobiety. We spoke with founder Malte Gruhl, and motion designer Joma Frenzel, to …