Lee Hoddy is creative partner at Conran Design Group. The global brand and design agency works with clients like Reckitt, Sofitel and Peugeot. Design What would your monograph be called? Brand EVangelist: How EV sparked …
Tomorrowism’s new brand reasserts Heal’s design credentials
Heal’s has been a cornerstone of British interiors for more than two centuries. The heritage retailer is best known for bringing contemporary furniture, lighting, and design into British homes, introducing audiences to new styles and …
Angel & Anchor’s multi-mark system for WELD shows more is more
WELD, a US-based apparel supplier, has carved a niche for itself by producing distinctive caps and socks, offering both customisable blanks and its own branded pieces for leading independent labels. As WELD’s reputation expanded, the …
“More jungle less zoo” – why we need to hear more client voices
The eclectic range of presentations at Frontify’s brand experience conference covered everything from Marcus Aurelius’ wisdom to surrealist Italian brainrot memes. Nike was the conference’s recurring cautionary tale. Several speakers showed its precipitous share price …
Sofology and BAE Systems Digital Intelligence named best in-house teams
The winners of this year’s Inside Out awards for in-house creative teams have been announced. Now in their 12th year, the awards, “identify and celebrate creative excellence, stand-out work and in-house talent.” They are run …
Continuous’ identity for the World Boxing Championships packs a punch
Earlier this month, Liverpool hosted the inaugural World Boxing Championships. The event, which drew athletes and fans from across the world, marks the first elite-level global championships staged by World Boxing, a federation formed in …
How is Buck using AI?
Buck is a creative company with studios in London, Amsterdam, New York, Los Angeles and Sydney. It works on branding, events and design for clients like Airbnb, Samsung and YouTube. Executive creative director and partner …
Impact Stories: Ten years on from FutureBrand’s radical Merck rebrand (2015)
When Merck unveiled its new identity in 2015, at a leadership summit in Berlin, more than 300 of the company’s senior managers rose to their feet in a standing ovation. Created with FutureBrand, it was …
“Do we still believe in purpose-driven brands?”
Back in the 2010s, purpose-driven branding was everywhere. People felt good about slipping on TOMS, believing in the one-for-one promise to give shoes to a child in need. Always turned an insult into empowerment with …
design/leader: Jolie founder Franky Roussell
Franky Rousell is founder and CEO of interior design studio Jolie. It has offices in London, New York and Manchester and works with clients like The Nest restaurant in Frankfurt and Victoria Riverside in Manchester. …