A new recipe book has been printed with ink that fades over time to mimic the way people’s memories fade when they’re battling dementia. Edinburgh-based media platform Boom Salon created the “living cookbook” in collaboration …
The Longevity Lessons: Coley Porter Bell (est. 1978)
From Tesco own-brand and British Gas to Boots and Lego, Coley Porter Bell has straddled packaging and corporate identity for nearly half a century. CEO Vicky Bullen, who joined in 1995, explains how optimising its …
“The timeless design lessons I learned creating album covers”
Before the stream. Before the swipe. Before the algorithm decided what your next favourite song was, there was a square sleeve. A piece of print that wasn’t just packaging, but a portal to an infinite …
“We needed a complete reset” – Jaguar MD defends controversial rebrand
The managing director of Jaguar has mounted a robust defence of the car company’s much-discussed rebrand. Rawdon Glover, who has been with Jaguar Land Rover (JLR) for 12 years and steering the Jaguar business since …
How is Superside using AI?
Superside is a design, branding and creative service that works with the in-house teams at clients like Reddit, Pernod Ricard and Antler. Executive creative director Kae Neskovic explains how they’re using AI. You can see …
“Checkbox to catalyst – why smart brands unleash their employees”
Brand activation is undergoing a quiet revolution within the day-to-day experience of employees. As audience attention fragments and the line between internal and external brand touchpoints blurs, the smartest organisations are turning inward, empowering their …
design/leader: The Collaborators’ MD Jayne Noblet
Jayne Noblet is managing director of food and drink branding agency, The Collaborators. The Bristol-based studio’s clients include McVitie’s, Applewood cheese and Filey Bay whisky. Design What would your monograph be called? Saddle up, and …
From rugby to basketball, sports teams lean into entertainment-heavy brands
Financial pressures, and the need to broaden fan bases and embrace the digital world are driving sports clubs to rebrand. From football and rugby to basketball, designers are taking cues from the world of entertainment. …
Only rebrands iconic hi-fi company Cambridge Audio for a new era
Only has rebranded Cambridge Audio, the much-loved British hi-fi brand founded in 1968. The Manchester-based studio, co-founded by brothers Daniel and Matthew Tweddle, started working with the company at the end of 2023. Cambridge Audio …
“How vision became the most overlooked design problem”
At some point in the past decade, we became obsessed with clarity. Clear communication. Clear workflows. Clear OKRs. Clear wireframes. We built systems to optimise the visible. We ironed out ambiguity with templates and playbooks. …