Having spent the past eight years in the Sates, James Hurst recently returned to the UK, taking a new role as chief creative officer at Zag. He first moved to California to spearhead DesignStudio’s work …
Uncommon Creative Studio’s pigeon-based identity for London Museum
Uncommon Creative Studio has unveiled the new design system for London Museum, as it prepares to open its new home next year. The museum, first opened in 1976, is relocating to Smithfield Market as part …
A tribute to German designer Peter Schmidt (1937 – 2025)
Nowadays when we talk about branding, it goes without saying that we mean a comprehensive view of communication. We no longer think of logos or digital platforms in isolation, but look at brand identity in …
“Hiring a design studio may become a status symbol in the age of AI”
There was a time when hiring a design studio wasn’t even a question. If you wanted to be taken seriously as a business, you needed professionals on the job. Logos, brochures, websites, packaging, this was …
Turning Points: Butterfly Cannon
Butterfly Cannon is a London-based branding and design studio founded in 2010 by Natalie Alexander and Jon Davies. It works with clients like LVMH, Grand Marnier, Zoe Science and Nutrition and Palm Bay International. We …
How is COLLINS using AI?
COLLINS is a US-based transformation consultancy which works with clients like Bose, Target, YouTube and Figma. Co-founder Brian Collins explains how they use AI, and how he feels about it. You can see all the …
design/leader: Fettle director Andy Goodwin
Andy Goodwin is director at hospitality interiors agency Fettle, whose clients include Locke Hotels, the Ciccetti restaurant in London’s Knightsbridge and The Hoxton in Rome. Design What would your monograph be called? The Reality is… …
Beardwood&Co oversees brand refresh for the Yankee Candle Company
Beardwood&Co is refreshing the identity of the US fragrance brand the Yankee Candle Company. The first range to sport the new look is its large, eponymous scented candle collection. The candle company’s roots go back …
New designs mirror shifts in UK tea market
The tea aisle is reinventing itself as some consumers turn away from the mainstream builders’ brew in favour of quality black teas and healthy herbals. In 1974, the average UK family shop included 68g – …
Who should be the UK’s chief design officer?
I’m not sure anyone had “prioritise design” on their Donald Trump bingo card. But last week the president issued an executive order promising to “improve our nation through better design.” It created a National Design …