Nopinz, a British cycling brand built for competitive athletes, has come to be known for its obsession with speed and performance. It specialises in aerodynamic racewear and patented innovations that eliminate drag to give riders …
AI branding is growing up – with expressive brand worlds taking the wheel
It’s bizarre now to think back on how quickly AI slipped into our daily lives, shaping the way we work and live. The global AI market is now valued at nearly $391billion, with forecasts suggesting …
“Move over authenticity – this is the era of authentication”
Lately, I’ve found myself more interested in hats. Don’t ask me why. Maybe it’s anticipation of a bald-headed future, or just a fascination with an accessory as old as the loincloth, carrying a history just …
Six projects, six decades – 60 years of Wolff Olins’ creative excellence
It’s 60 years since ad-man Wally Olins and designer Michael Wolff opened the doors of a new branding company in Camden Town, London. Over the past six decades, Wolff Olins has been one of the …
Does your design studio need (better) company values?
The phrase “company values” brings many creatives out in a cold sweat. It conjures up the most excruciating parts of corporate culture – a world of forced-fun team building exercises and training sessions like that …
How PALS’ Eurovision refresh points towards a different design studio model
The Eurovision Song Contest is the world’s biggest live entertainment event. More people watch the annual music competition than watch the Super Bowl, and in this year alone, the contest’s official channels have generated more …
“A practical guide to harnessing AI for design work”
The creative industry stands at a crossroads. Generative AI has crashed onto the design desk with promises of instant solutions and creative acceleration, yet many brands risk mistaking that initial lift-off for a finished flight. …
How is OHMY using AI?
OHMY is a design and technology studio based in Leamington Spa. It works with clients like Sonder, RCA Records, and The Emory hotel. We spoke with Joe Burke, OHMY’s co-founder and creative director, about how …
design/leader: Boyle&Perks co-founder Elaine Perks
Elaine Perks is co-founder of design and branding agency Boyle&Perks. The Brighton-based studio’s clients include Brighton & Hove Museums, University College London, and Ditchling Museum of Art + Craft Design What would your monograph be …
“How did rebrand become such a dirty word?”
When is a rebrand not a rebrand? Sometimes, because it’s literally not a rebrand, it’s a brand refresh. But sometimes, to all intents and purposes it is a rebrand – people just don’t want to …