A new report has laid out a series of recommendations to reverse the alarming slump in design and technology (D&T) education in England. The government this week published its Curriculum and Assessment Review, which looked …
JDO refines Jameson’s brand and packaging
Founded in 1780, Jameson is the world’s best-selling Irish whiskey. With a legacy that runs deep, its green bottle, logomark and crest have become iconic over time. Still, longevity brings its own pressure to stay …
“Wet, urban, explorative” – How Rains shapes a cult brand through design
Whether you’re tuned into fashion or not, chances are you’ve seen the viral clip of an invite to the SS24 show by Rains, the Danish outerwear label that began its journey with a single poncho …
How fertility branding evolved to show both science and soul
The fertility industry has long been aimed squarely at women, built on a narrative of urgency and fear around the biological clock. For decades, it’s been framed as a reactive experience – something to manage …
“Know this designers – your work is actually a huge inconvenience”
One of the invigorating aspects of working in the branding industry is reviewing the work that other agencies do. There are numerous examples where I think “smart, well executed” and nod approvingly. There are others …
How “two lads in a WeWork” built Koto New York
It’s three years since branding agency Koto opened its studio in New York. It’s led by executive creative director Arthur Foliard, who’s been with Koto since 2017, and Alex Monger, who was hired to be …
FORM Brands Studio creates Team England’s Commonwealth Games identity
FORM Brands Studio has created a new identity for Team England at the 2026 Commonwealth Games. Against a tricky backdrop of debates around English nationalism – and in particular what the St George’s Flag represents …
How is Mutabor using AI?
Mutabor is a Hamburg-based branding agency, which works with clients like PayPal, the Bundesliga and Porsche . Here they tell us how the studio is using AI, and how they feel about it. You can …
“Brand strategy’s not in trouble – bad strategy is”
Here’s a game. I’ll think of three numbers. The first number is between one and six. So is the second number. The third number is between one and nine. You have to guess those three …
design/leader: Seen Studios’ Blair Cooper
Blair Cooper is creative director at Seen Studios. The London-based retail design, activation and content agency works with clients like Dr. Martens, Meta, and The North Face. Design What would your monograph be called? Experiences …