When we launched Badberries a year ago, I thought I understood what challenges we’d face. Finding clients. Creating standout work. Building our reputation. Yes, these were true. But what I’ve come to realise is that …
How&How on ignoring “don’t touch the logo” mandates
When How&How was commissioned to rebrand e-commerce platform Big Cartel, one thing was made crystal clear – the logo had to stay the same. “The idea of changing the logo was categorically vetoed in the …
Intense energy to inevitable risks – Designing for a start-up
“Culturally, working with founders is intense, in the best possible way,” says Kelly Mackenzie, founder and creative director of White Bear. The London and Dublin based branding agency has form working with founder-led companies, including …
Google looks to level up craftsmanship in new AI Search tools
Google announced a host of AI-powered updates to its Search products yesterday, with a major focus on “richer and more vivid” designs. “We’ve been working really hard to up the level of craftsmanship within Google …
Sir Jony Ive to lead design and make new products for OpenAI
Sir Jony Ive will “assume deep design and creative responsibilities” to build new products for OpenAI, the company that makes ChatGPT. It comes after the company bought io, a hardware start-up Ive founded with fellow …
“Graphic design is too one-dimensional” – Sarah Hyndman on her multi-sensory mission
Sarah Hyndman has an experiment she has been running at events for several years. She asks people to sniff two bottles of perfume and then say what they smell in each. Both perfumes are identical …
Garden variety – V&A Dundee hosts ambitious design exhibition
V&A Dundee’s new exhibition starts before you get up to the first-floor gallery. As visitors enter the main hall of Kengo Kuma’s 2018 waterfront building, they’re confronted by 11 big white flowers dangling from the …
design/leader: Beardwood&Co. founder Julia Beardwood
Julia Beardwood is founder of Beardwood&Co. The New York-based branding and strategy agency works with B2C and B2B clients like Danone, Pottery Barn and Rabble Wine. Design What would your monograph be called? Illuminating Possibilities. …
The big design winners at this year’s D&AD awards
W Conran Design’s graphic design for last year’s Paris Olympics has won D&AD’s highest accolade. The Black Pencil is reserved for “truly groundbreaking work” and some years none are given out. But this year’s juries …