Founded in the late 1960s, Ginsters is well-known among British snackers. But by 2022, it had a perception problem. Despite widespread recognition, the savoury pasty brand was struggling to attract new customers. For many, the …
The Team creates new identity for pregnancy and baby loss charity Sands
The Team has created a new visual and verbal identity for Sands, one of the UK’s leading pregnancy and baby loss charities. Founded in 1978, Sands supports families and others affected by baby loss, and …
What is your earliest design memory?
When Design Week launched in 1986, it did so with a campaign which featured pictures of churches. The point was that design, unlike some professions, is a vocation for many people, who are drawn to …
Ministers won’t release research behind GOV.UK brand refresh
The UK Government has refused to release any research or work-in-progress designs related to the recent brand refresh of GOV.UK. The Department for Science, Innovation and Technology (DSIT) has rejected a Freedom of Information (FOI) …
Range Rover “recodes DNA” with new wordmark and motif
Range Rover has introduced a new visual motif and a redrawn wordmark as part of Jaguar Land Rover’s strategy to build a “house of brands.” Owned by Tata and based in Warwickshire, JLR’s portfolio comprises …
design/leader: TEMPLO co-founder Pali Palavathanan
Pali Palavathanan is co-founder and creative director of London-based TEMPLO. The cause-led branding and comms agency works with clients like GF Smith, the British Council and the United Nations. Design What would your monograph be …
“Design thinking isn’t dead – it’s more crucial than ever”
Every now and then, business magazines, especially Fast Company, announce that design, and especially design thinking, is dead. In Andrew Thompson and Mark Wilson’s most recent article, they investigate the drop in mentions of design …
The Lionesses have guts, swagger, and a brilliant brand
Last week, I took my son to London for a couple of days’ sightseeing. There was an uncomplicated joy in seeing the city through his eyes, because he was awestruck by everything, from the genuinely …
In design we trust – the chief design officers reshaping the public sector
When asked to name a chief design officer, a few names likely come to mind. Sir Jony Ive at Apple, John Hoke III at Nike, or perhaps Mauro Porcini, who, after nearly 13 years as …
Without creates new brand for Sleepover airport nap pods
Without has created the visual and verbal identity for Sleepover – a new airport service that offers stressed travellers a place to nap and relax. In 2020, Airport Dimensions bought ONGROUND Hospitality, a company that …