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An Unrealized 1970s Sofa Design Becomes a Hit Among Celebrities Today

This Duna Sofa, a kind of modular sofascape, was designed by French furniture designer Pierre Paulin in 1968.

Sometime around 1970, Paulin collaborated with Herman Miller and had a prototype built; but ultimately the company decided not to go ahead with the project. The modular system, which consisted of steel-framed pieces wrapped in automotive interior foam and stretchy fabric, was deemed too expensive to make amidst the economic downturn of the 1970s.

Five years after Paulin’s 2009 death, his son Benjamin had built enough connections to start manufacturing never-realized designs by his father. Today Paulin Paulin Paulin, as the company is called, manufactures the Dune Ensemble to order.

The pricepoint is undisclosed, but the system has become popular with music celebrities; in a long-form interview, Benjamin recounts a customer revealing that they bought a particular house specifically so they could fit the Dune in it!

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