flymingo’s pink interiors for BANILACO SEONGSU FLAGSHIP STORE
Situated in the alleyways of Seongsu-dong, Seoul, the BANILACO flagship store presents an interior strategy that combines a kitschy, feminine sensibility with the raw urban texture, creating a fresh sensory experience. Vibrant pink hues and a diverse layout, designed by flymingo, invite visitors to explore and express their own tastes, blending the brand’s unique energy with the city’s character.
The spatial composition emphasizes brightly colored interventions, reinforcing BANILACO’s distinct design language. Rather than relying on a uniform display format, the interior layout is intentionally varied, encouraging movement and visual exploration throughout the store.
all images courtesy of flymingo
Vibrant retail design references BANILACO brand identity
Programmatically, the store moves beyond conventional retail. The layout, composed by interior design studio flymingo, supports open-ended interaction, allowing visitors to engage with the products through a series of zones that accommodate individual experimentation and style customization. This design framework positions the store as both a product showcase and a platform for stylistic interpretation, aligning with the BANILACO brand’s approach to contemporary beauty culture. Through the integration of urban textures and adaptable interior elements, the flagship becomes a space of dynamic interaction between users and the urban character of Seongsu.
BANILACO’s flagship store is located in the alleyways of Seongsu-dong, Seoul
the store blends a kitschy, feminine aesthetic with raw urban textures
vibrant colors define the visual identity of the flagship
bright colors reinforce BANILACO’s design language
the store merges the brand’s energy with the character of Seongsu
designed by flymingo, the interior offers a layered sensory experience
the layout encourages exploration through varied spatial arrangements
display zones are arranged for flexible engagement
each area invites users to experiment freely with the products
shoppers discover their own styles through interaction
the interior supports open-ended interaction with products
the interior design opts for spatial diversity
flymingo’s design reflects contemporary beauty culture
project info:
name: BANILACO Seongsu Flagship Store
designer: flymingo | @flymingo_official
location: Seoul, Korea
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edited by: christina vergopoulou | designboom
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