moradavaga reveals its newest tubular creature, netty
Moradavaga’s interactive installation, Netty, is a kind of urban tool for connection and communication, created at the new base of the cultural center Ost West Club in Merano, Italy. Like many other characters by the studio, Netty can be read on multiple levels. Visually, it takes the form of a large, spider-like creature with long black tubular limbs that sprawl across the building’s facade, inviting curious visitors to engage with it.
Those who dare can step inside its open mouth and peer through the installation’s ‘eyes,’ discovering a new way to observe the surrounding landscape. The work’s interactive elements such as its head and legs are reminiscent of an old-fashioned string telephone. Beneath this playful form and on this deeper level, it serves as a metaphor for connection and communication — ideas already embedded in its name — and reflects the importance of dialogue and exchange from multiple perspectives as central to a cultural center.
all images courtesy of Moradavaga
forming a playful urban tool for communication in italy
As is often the case in life with different types of situations, the metaphoric spider initially evokes fear. But upon closer inspection, it reveals its friendly nature. Netty, the black spider with its slender, writhing legs, is a relic from the old ex-Bersaglio building — or perhaps even from the former headquarters of the Ost West Club. ‘Most likely, it hid away in a cardboard box and has now finally emerged from its hiding place, joyfully rappelling down the northeast facade of the building,’ reflects the Moradavaga team.
Visitors can step inside Netty’s oversized mouth, large enough to fit a person, and discover that the spider isn’t something to fear. ‘So often, appearances are deceiving, and there is no cause for alarm,’ the team continues. Like all of Moradavaga’s creatures, this one serves the purpose of connection and communication. The installation includes playful elements reminiscent of a string telephone, encouraging people to engage and explore connections they form with one another and their environment. With its playful nature and interactive elements reminiscent of an old-fashioned string telephone, it becomes a communicative tool for people of all ages.
Netty, Moradavaga’s most recent urban creature, is part of their series of urban communicative devices
a metaphor for connection and communication
the spider rappels down from the roof of the cultural center Ost West Club in Merano
Netty invites passersby of all ages to stop and interact
interactive elements, like the head and feet, are reminiscent of an old-fashioned string telephone
the installation’s interactive elements — its head and feet — are reminiscent of an old-fashioned string telephone
through the eyes of the spider, the perspective of the surroundings changes
Netty reflects the importance of dialogue and exchange from multiple perspectives
the limbs of the spider are in visual dialogue with the context of the historical building
project info:
name: Netty — The Spider on the Wall
designer: Moradavaga | @moradavaga
design team: Manfred Eccli and Pedro Cavaco Leitão
location: Merano, Italy
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