Burberry Summer 2026 show brings the ‘outdoors’
Burberry returns to Perks Field in Kensington, London, for the Summer 2026 show with a set design covered in earth and cube-shaped seats. The design of the set was built to connect the collection with the theme of British summer music events, such as concerts and festivals, and the country’s outdoors. The space hopes to bring together elements of landscapes and live performance environments. The tent is the central architectural feature, with its inner surface printed with a sky scene that shows clouds stretching across the fabric. It creates the impression of an open-air setting under the cover, supported by tall black truss towers that double as the lighting system.
Each truss tower inside the Burberry Summer 2026 show holds multiple rectangular light panels arranged vertically in groups along the height of the structures. These lights shine onto the runway and highlight the collection throughout as they are placed evenly across the runway length, creating a regular rhythm through the space. Speakers are also attached to the towers, playing the music that backdrops the show. The audience sits on cube-shaped blocks placed in straight rows, their surfaces resembling compacted soil. The rows of cubes were divided by the runway path in the middle, and their color matches the ground covered in an earth-toned material.
all images courtesy of Burberry
cloud-printed tent, earth floor and cube seating in shared space
The main visual connection of the Burberry Summer 2026 show comes from the cloud-printed tent, the earth floor, and the cube seating. They suggest a setting where the outdoors has been brought into a covered space. The set design supports Burberry’s theme of linking fashion to live music events in the UK summer, where open-air stages, temporary seating, and natural ground surfaces are common. Even the collection is built on the relationship between British music and fashion, with the music as the referencing point for shapes, fabrics, and details.
Daniel Lee, the brand’s Creative Director, explains that the idea of music as self-expression shaped the work. The looks, then, are influenced by how musicians dress on and off stage, and the styling includes elements from different musical genres, showing how clothing and sound both shape identity. The soundtrack of the show was directed by Benji B, a longtime Burberry collaborator. He used songs from the archive of Black Sabbath, a British band known for its influence on rock and metal, and the choice of this music connected directly to the history of UK sound culture and reinforced the collection’s link to music as performance.
the tent’s inner surface is printed with a sky scene
each truss tower inside the Burberry Summer 2026 show holds multiple rectangular light panels
earth-covered floor and cube-shaped seats stage Burberry’s Summer 2026 show in London
the space hopes to bring together elements of landscapes and live performance environments
the floor resembles compacted soil
Daniel Lee, the brand’s Creative Director
project info:
name: Summer 2026 show
location: Perks Field in Kensington, London, UK
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