An industrial designer is supposed to notice the details of existing objects—especially the ones that annoy us. Brooklyn-based product company Craighill’s Rope Split Ring does away with the key hassle of a key ring by adding a tiny tab that makes all the difference:
Here company founder and ID’er Hunter Craighill explains his thought process. Short, explanatory videos like this—where he also explains how they thought about the manufacturing process–should be mandatory viewing in ID school:
The Rope Split Ring runs $38.