{"id":15858,"date":"2025-11-04T09:30:22","date_gmt":"2025-11-04T02:30:22","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory\/"},"modified":"2025-11-04T09:30:22","modified_gmt":"2025-11-04T02:30:22","slug":"buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory\/","title":{"rendered":"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory"},"content":{"rendered":"

Naoshi Kondo buries a souvenir shop in Atami\u2019s sandy beach<\/h2>\n

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Buried Souvenir Shop is a temporary<\/a> commercial<\/a><\/strong> structure designed by Naoshi Kondo as part of the ATAMI ART GRANT 2025, supported by Pasona Art Now. Located directly on the sandy beach of Atami, Japan<\/a><\/strong>, the project reinterprets the familiar typology of the souvenir shop by partially embedding it in the ground.<\/p>\n

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The installation<\/a><\/strong> operates as a functioning retail space while simultaneously serving as a spatial study of tourism\u2019s relationship to land and memory. Its tilted form is half-buried in the sand, recalling the act of concealing and revealing objects, a gesture drawn from childhood play at the beach. Through this gesture, the project transforms an everyday commercial building into an architectural exploration of perception and site.<\/p>\n

all images courtesy of Naoshi Kondo<\/a><\/p>\n

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Buried Souvenir Shop merges commerce and installation art<\/h2>\n

\u00a0<\/p>\n

Inside, the shop sells real souvenirs, but its orientation and placement make the surrounding landscape part of the visitor experience. The ocean is framed through a single large opening, turning the view itself into a component of the retail environment. Constructed under temporary-building regulations and assembled directly on-site, the project merges pragmatic and conceptual objectives. By situating a working shop within the shifting terrain of the beach, designer<\/a><\/strong> Naoshi Kondo questions conventional boundaries between architecture and land use, tourism and place-making, commerce and installation art.<\/p>\n<\/p>\n

Buried Souvenir Shop by Naoshi Kondo, part of the ATAMI ART GRANT 2025<\/p>\n

the shop\u2019s tilted form appears half-buried in the sand<\/p>\n

the structure recalls the childhood act of hiding and uncovering objects<\/p>\n

\t<\/p>\n

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the project functions as both a retail space and spatial research<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n

\t\t<\/p>\n

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project info:<\/strong><\/p>\n

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name:<\/strong> Buried Souvenir Shop \u2013 ATAMI ART GRANT 2025
\ndesigner:<\/strong>\u00a0Naoshi Kondo<\/a><\/p>\n

location:<\/strong> Atami beach, Japan<\/p>\n

supported by:<\/strong> Pasona art now<\/p>\n

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designboom has received this project from our\u00a0DIY submissions<\/a>\u00a0feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers\u00a0here.<\/a><\/p>\n

\u00a0<\/p>\n

edited by: christina vergopoulou | designboom<\/p>\n

The post buried souvenir shop on japanese shoreline reflects on tourism, land, and memory<\/a> appeared first on designboom | architecture & design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Naoshi Kondo buries a souvenir shop in Atami\u2019s sandy beach \u00a0 Buried Souvenir Shop is a temporary commercial structure designed by Naoshi Kondo as part of the ATAMI ART GRANT 2025, supported by Pasona Art … <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"\nburied souvenir shop on japanese shoreline reflects on tourism, land, and memory - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory - 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