{"id":15858,"date":"2025-11-04T09:30:22","date_gmt":"2025-11-04T02:30:22","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory\/"},"modified":"2025-11-04T09:30:22","modified_gmt":"2025-11-04T02:30:22","slug":"buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory\/","title":{"rendered":"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">Naoshi Kondo buries a souvenir shop in Atami\u2019s sandy beach<\/h2>\n<p>\u00a0<\/p>\n<p>Buried Souvenir Shop is a <strong><a href=\"https:\/\/www.designboom.com\/tag\/temporary-pavilions\/\">temporary<\/a> <a href=\"https:\/\/www.designboom.com\/tag\/retail-interiors\/\">commercial<\/a><\/strong> structure designed by Naoshi Kondo as part of the ATAMI ART GRANT 2025, supported by Pasona Art Now. Located directly on the sandy beach of Atami, <strong><a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-japan\/\">Japan<\/a><\/strong>, the project reinterprets the familiar typology of the souvenir shop by partially embedding it in the ground.<\/p>\n<p>\u00a0<\/p>\n<p>The <strong><a href=\"https:\/\/www.designboom.com\/tag\/interactive-installation\/\">installation<\/a><\/strong> operates as a functioning retail space while simultaneously serving as a spatial study of tourism\u2019s relationship to land and memory. Its tilted form is half-buried in the sand, recalling the act of concealing and revealing objects, a gesture drawn from childhood play at the beach. Through this gesture, the project transforms an everyday commercial building into an architectural exploration of perception and site.<\/p>\n<p>all images courtesy of <a href=\"https:\/\/www.instagram.com\/naoshi.con\/\">Naoshi Kondo<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">Buried Souvenir Shop merges commerce and installation art<\/h2>\n<p>\u00a0<\/p>\n<p>Inside, the shop sells real souvenirs, but its orientation and placement make the surrounding landscape part of the visitor experience. The ocean is framed through a single large opening, turning the view itself into a component of the retail environment. Constructed under temporary-building regulations and assembled directly on-site, the project merges pragmatic and conceptual objectives. By situating a working shop within the shifting terrain of the beach, <strong><a href=\"https:\/\/www.instagram.com\/naoshi.con\/\">designer<\/a><\/strong> Naoshi Kondo questions conventional boundaries between architecture and land use, tourism and place-making, commerce and installation art.<\/p>\n<\/p>\n<p>Buried Souvenir Shop by Naoshi Kondo, part of the ATAMI ART GRANT 2025<\/p>\n<p>the shop\u2019s tilted form appears half-buried in the sand<\/p>\n<p>the structure recalls the childhood act of hiding and uncovering objects<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>the project functions as both a retail space and spatial research<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:<\/strong> Buried Souvenir Shop \u2013 ATAMI ART GRANT 2025<br \/>\n<strong>designer:<\/strong>\u00a0<a href=\"https:\/\/www.instagram.com\/naoshi.con\/\">Naoshi Kondo<\/a><\/p>\n<p><strong>location:<\/strong> Atami beach, Japan<\/p>\n<p><strong>supported by:<\/strong> Pasona art now<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>designboom has received this project from our\u00a0<a href=\"https:\/\/www.designboom.com\/readers-submit\">DIY submissions<\/a>\u00a0feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers\u00a0<a href=\"https:\/\/www.designboom.com\/readers\/\">here.<\/a><\/p>\n<p>\u00a0<\/p>\n<p>edited by: christina vergopoulou | designboom<\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/architecture\/buried-souvenir-shop-japanese-shoreline-tourism-land-memory-atami-naoshi-kondo-11-04-2025\/\">buried souvenir shop on japanese shoreline reflects on tourism, land, and memory<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naoshi Kondo buries a souvenir shop in Atami\u2019s sandy beach \u00a0 Buried Souvenir Shop is a temporary commercial structure designed by Naoshi Kondo as part of the ATAMI ART GRANT 2025, supported by Pasona Art Now. Located directly on the sandy beach of Atami, Japan, the project reinterprets the familiar typology of the souvenir shop [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>buried souvenir shop on japanese shoreline reflects on tourism, land, and memory - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"Naoshi Kondo buries a souvenir shop in Atami\u2019s sandy beach \u00a0 Buried Souvenir Shop is a temporary commercial structure designed by Naoshi Kondo as part of the ATAMI ART GRANT 2025, supported by Pasona Art Now. 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