{"id":15706,"date":"2025-10-29T20:29:54","date_gmt":"2025-10-29T13:29:54","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/netflixs-iconic-vfx-studio-eyeline-unveils-new-global-rebrand-by-los-york\/"},"modified":"2025-10-29T20:29:54","modified_gmt":"2025-10-29T13:29:54","slug":"netflixs-iconic-vfx-studio-eyeline-unveils-new-global-rebrand-by-los-york","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/netflixs-iconic-vfx-studio-eyeline-unveils-new-global-rebrand-by-los-york\/","title":{"rendered":"netflix\u2019s iconic VFX studio, eyeline, unveils new global rebrand by los york"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">Brand refresh by Los York redefines Eyeline\u2019s visual identity<\/h2>\n<p>\u00a0<\/p>\n<p>Eyeline (formerly Scanline VFX and Eyline Studios) entered a new chapter, one rooted in ambition, scale, and a renewed creative vision. As Netflix\u2019s premiere VFX partner, the studio needed an identity that reflected both its evolution and its future. This brand refresh by Los York set out to do just that.<\/p>\n<p>\u00a0<\/p>\n<p>Eyeline partnered with Los York to help translate their vision into a modern identity. One that doesn\u2019t lean on nostalgia or legacy, but instead signals creativity, flexibility, and a high-touch approach. The ask was twofold: create a system that could attract the world\u2019s top filmmakers and producers, people looking for a studio capable of bringing ambitious ideas to life, and, at the same time, appeal to a new generation of VFX talent, engineers, and artists shaping the next wave of the industry. The result is a brand built for makers. Boutique in spirit. Global in scale. This isn\u2019t a pipeline. It\u2019s a playground.<\/p>\n<p>all images courtesy of <a href=\"https:\/\/losyork.tv\/\">Los York<\/a> and <a href=\"https:\/\/www.eyelinestudios.com\/en\">Eyeline<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">Eyeline reimagines pixel as the foundation of its rebrand<\/h2>\n<p>\u00a0<\/p>\n<p>The creative system is anchored in a deceptively simple idea: the pixel as origin. One spark. One drop. One building block that unlocks infinite visual potential. That foundational concept inspired a modular, expressive design language. Each of Eyeline\u2019s three divisions, VFX, Studios, and Labs, is associated with one of the RGB channels, a nod to the elemental forces behind image-making. From those three colors, an expansive system unfolds, one that flexes from micro to macro, from minimal marks to large-scale grid-based environments. Eyeline\u2019s new identity, designed by <strong><a href=\"https:\/\/losyork.tv\/\">creative company<\/a><\/strong> Los York, is a toolkit for creative exploration. Built around custom typographic forms, grid logic, and a dynamic palette, it was designed to adapt, not dictate. One pixel becomes a portal. One mark becomes a world. The system is built for scale but never loses its sense of wonder. It\u2019s vivid, modern, and made for makers.<\/p>\n<p>Eyeline enters a new chapter with a redefined creative identity<\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p>a new identity for Netflix\u2019s premiere VFX partner<\/p>\n<p>the pixel becomes the foundation of Eyeline\u2019s new identity<\/p>\n<p>Eyeline\u2019s new system attracts both filmmakers and emerging VFX talent<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>brand refresh by Los York reflects Eyeline\u2019s evolution and future vision<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>the rebrand signals creativity, flexibility, and global scale<\/p>\n<p>the design system grows from elemental color into expansive form<\/p>\n<p>modular grids define the visual logic of the new identity<\/p>\n<p>custom typography anchors the rebrand\u2019s expressive structure<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>a visual language that flexes, evolves, and inspires exploration<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:<\/strong>\u00a0Netflix Eyeline Brand Refresh<br \/>\n<strong>designer:<\/strong>\u00a0<a href=\"https:\/\/losyork.tv\/\">Los York<\/a> | <a href=\"https:\/\/www.instagram.com\/los_york\/\">@los_york<\/a><\/p>\n<p><strong>brand:<\/strong> <a href=\"https:\/\/www.eyelinestudios.com\/en\">Eyeline<\/a> | <a href=\"https:\/\/www.instagram.com\/eyelinestudios\/\">@eyelinestudios<\/a><\/p>\n<p>\u00a0<\/p>\n<p><strong>CCO, owner:<\/strong> Seth Epstein<\/p>\n<p><strong>MD, partner:<\/strong> Melina Osornio<\/p>\n<p><strong>executive creative director:<\/strong> Scott Hidinger<\/p>\n<p><strong>head of brand partnerships:<\/strong> Nikki Peddie<\/p>\n<p><strong>executive producer, studio:<\/strong> Tita Poe<\/p>\n<p><strong>director of operations, production:<\/strong> Colin Rieser<\/p>\n<p><strong>brand partner:<\/strong> Lara Wilinksky<\/p>\n<p><strong>senior producer:<\/strong> Shawn Kelley<\/p>\n<p><strong>creative director:<\/strong> Michael Mavian<\/p>\n<p><strong>brand strategist:<\/strong> Ritesh Gupta<\/p>\n<p><strong>associate creative director:<\/strong> Radu Pose<\/p>\n<p><strong>art director:<\/strong> Berni Charadia<\/p>\n<p><strong>senior editor:<\/strong> Lin Wilde<\/p>\n<p><strong>editor:<\/strong> Chip Sneed<\/p>\n<p><strong>designer:<\/strong> Megan Ng<\/p>\n<p><strong>animator:<\/strong> Ha Eun Chang<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>designboom has received this project from our\u00a0<a href=\"https:\/\/www.designboom.com\/readers-submit\">DIY submissions<\/a>\u00a0feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers\u00a0<a href=\"https:\/\/www.designboom.com\/readers\/\">here.<\/a><\/p>\n<p>\u00a0<\/p>\n<p>edited by: christina vergopoulou | designboom<\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/readers\/netflix-iconic-vfx-studio-eyeline-new-global-rebrand-los-york-10-29-2025\/\">netflix\u2019s iconic VFX studio, eyeline, unveils new global rebrand by los york<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand refresh by Los York redefines Eyeline\u2019s visual identity \u00a0 Eyeline (formerly Scanline VFX and Eyline Studios) entered a new chapter, one rooted in ambition, scale, and a renewed creative vision. As Netflix\u2019s premiere VFX &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>netflix\u2019s iconic VFX studio, eyeline, unveils new global rebrand by los york - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/netflixs-iconic-vfx-studio-eyeline-unveils-new-global-rebrand-by-los-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"netflix\u2019s iconic VFX studio, eyeline, unveils new global rebrand by los york - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"Brand refresh by Los York redefines Eyeline\u2019s visual identity \u00a0 Eyeline (formerly Scanline VFX and Eyline Studios) entered a new chapter, one rooted in ambition, scale, and a renewed creative vision. 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