Chester Zoo has opened The Reserve, safari-style lodges to help educate visitors and fund its conservation work.<\/p>\n
Designed by Jolie<\/a>, the 51 lodges, communal \u201cwelcome lodge\u201d and lakeside terrace are integrated into the zoo\u2019s Grasslands habitat, allowing vistors to come face-to-face with giraffes, zebras and antelope.<\/p>\n Chester Zoo is one of the UK\u2019s leading conservation zoos.<\/p>\n \u201cAs a not-for-profit organisation, each stay at The Reserve directly funds our work in Africa and around the world,\u201d says Kevin Jackson\u00a0 the zoo\u2019s major project lead.<\/p>\n<\/p>\n London-based Jolie, which won the job against four other agencies, wasn\u2019t given a detailed design brief.<\/p>\n \u201cWe wanted our designers to bring their own creativity to the project, to make it truly unique,\u201d Jackson says.<\/p>\n \u201cWe asked for a design that delivered a boutique hotel- style quality, that felt luxury, while still capturing elements of a safari lodge.\u201d<\/p>\n Obviously Chester doesn\u2019t have the same climate as popular safari destinations like Kenya, Tanzania and South Africa. So rather than an exact replica, Jackson says the team wanted, \u201cto capture the sense of luxury and escape that an African safari lodge offers.\u201d<\/p>\n \u201cWe didn\u2019t want it to be too theme-y with African styling, or for it to feel brand new,\u201d says Jolie creative director, Sarah Wakefield. \u201cInstead we went for subtle, high-end boutique.\u201d<\/p>\n Jolie drew on Sandibe Okavango Safari Lodge in Botswana, which was revamped in 2014 by Nicholas Plewman Architects and Michaelis Boyd design agency.<\/p>\n <\/a> The lodges were provided by modular building firm Starship, with Jolie working on their interior plans, including the positioning of the windows.<\/p>\n Some lodges are interconnected, to suit extended families and groups of friends. Because while zoos tend to be designed with children in mind, these lodges are also aimed at the pre-children crowd, Wakefield says, particularly those who are eco-conscious and into animals.<\/p>\n Boutique hotel touches include placing the bed in the centre of the bedroom and the gentle ambient lighting.<\/p>\n Meanwhile, eco credentials include sustainably sourced materials such as the rugs and carpets made from fishing nets and other recycled yarns.<\/p>\n And instead of using interior designers\u2019 go-to material Corian \u2013 made by mixing minerals with acrylic resins \u2013 for the vanity surfaces, Jolie specified Woodio, a solid composite made from recycled timber.<\/p>\n Aesthetically, the earthy palette and textures, such as the bare plaster in the bathroom, are intended to hint at the savannah and link with the landscape outside. The cushion fabric comes from Coral & Hive, which is made by craftspeople in West Africa.<\/p>\n Jolie Studio\u2019s new lodges for The Reserve at Chester Zoo<\/p>\n In the two-storey welcome lodge, the ground floor has a banquette seat with African grasses planted in its centre, while the open-plan lounge and restaurant are decked out in natural wood and marble.<\/p>\n Upstairs, the bar is moodier and more adult-focused, Wakefield says.<\/p>\n Here, she paired natural materials \u2013 the bar front is pebble-dash \u2013 with darker colours like navy and midnight blue. \u201cWe took those influences from star-gazing.\u201d<\/p>\n The branding for The Reserve was done How&How<\/a>, who also rebranded the zoo last year.<\/a><\/p>\n How&How\u2019s branding for The Reserve at Chester Zoo<\/p>\n \u201cThey wanted it to be known as a place of discovery \u2013 a world of memorable experiences,\u201d Cat How explains. \u201cThey were very keen on us distilling and combining some core elements of the Chester Zoo brand with luxury and a bit of sass.\u201d<\/p>\n The identity includes elegant typography, fluid motion behaviours and animal-print patterns hand-painted by How & How\u2019s senior creative, Eilidh Reid.<\/p>\n \u201cWe knew we needed to find a subtle way of tying in The Reserve to the Chester Zoo brand, so using patterns inspired by animals but in a much more crafted way felt like a logical elevation for this luxury offering,\u201d Reid explains.<\/p>\n Each visual combines patterns associated with two or three different animals, to reflect the experience of encountering multiple species at the zoo. And Reid created them in watercolour, to evoke both the lake around which the lodges sit, and because as a medium, \u201cit\u2019s unpredictable, like nature. You don\u2019t know how they\u2019re going to react with each other.\u201d<\/p>\n <\/a> For the word mark, the rhino horn created using the negative space in the \u2018C\u2019 of Chester, reoccurs in the two \u201cR\u2019s of The Reserve.<\/p>\n When it comes to animal-based immersive sleepovers, Chester Zoo is riding a wave. There\u2019s Port Lympne Safari Park\u2019s treehouses in Kent, designed in 2015 by Tara Bernerd and Partners<\/a>, the Safari Lodges at the West Midlands Safari Park, designed by Newman Gauge<\/a>, and the Yorkshire Wildlife Park has the Hex Wildlife Hotel.<\/p>\n Jolie Studio\u2019s new lodges for The Reserve at Chester Zoo
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\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo
\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo
\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo<\/p>\n
![<\/a>\n](\"https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/10\/JF_Sep-30-2025_Jolie-Studio-The-Reserve_0471-new3_web.jpg\"){kind=link}
![<\/a>\n](\"https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/10\/JF_Sep-30-2025_Jolie-Studio-The-Reserve_0338-new_web.jpg\"){kind=link}
![<\/a><\/p>\nThe lodges were provided by modular building firm Starship, with Jolie working on their interior plans, including the positioning of the windows.<\/p>\nSome lodges are interconnected, to suit extended families and groups of friends. Because while zoos tend to be designed with children in mind, these lodges are also aimed at the pre-children crowd, Wakefield says, particularly those who are eco-conscious and into animals.<\/p>\nBoutique hotel touches include placing the bed in the centre of the bedroom and the gentle ambient lighting.<\/p>\nMeanwhile, eco credentials include sustainably sourced materials such as the rugs and carpets made from fishing nets and other recycled yarns.<\/p>\nAnd instead of using interior designers\u2019 go-to material Corian \u2013 made by mixing minerals with acrylic resins \u2013 for the vanity surfaces, Jolie specified Woodio, a solid composite made from recycled timber.<\/p>\nAesthetically, the earthy palette and textures, such as the bare plaster in the bathroom, are intended to hint at the savannah and link with the landscape outside. The cushion fabric comes from Coral & Hive, which is made by craftspeople in West Africa.<\/p>\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo<\/p>\nIn the two-storey welcome lodge, the ground floor has a banquette seat with African grasses planted in its centre, while the open-plan lounge and restaurant are decked out in natural wood and marble.<\/p>\nUpstairs, the bar is moodier and more adult-focused, Wakefield says.<\/p>\nHere, she paired natural materials \u2013 the bar front is pebble-dash \u2013 with darker colours like navy and midnight blue. \u201cWe took those influences from star-gazing.\u201d<\/p>\nThe branding for The Reserve was done How&How<\/a>, who also rebranded the zoo last year.<\/a><\/p>\nHow&How\u2019s branding for The Reserve at Chester Zoo<\/p>\n\u201cThey wanted it to be known as a place of discovery \u2013 a world of memorable experiences,\u201d Cat How explains. \u201cThey were very keen on us distilling and combining some core elements of the Chester Zoo brand with luxury and a bit of sass.\u201d<\/p>\nThe identity includes elegant typography, fluid motion behaviours and animal-print patterns hand-painted by How & How\u2019s senior creative, Eilidh Reid.<\/p>\n\u201cWe knew we needed to find a subtle way of tying in The Reserve to the Chester Zoo brand, so using patterns inspired by animals but in a much more crafted way felt like a logical elevation for this luxury offering,\u201d Reid explains.<\/p>\nEach visual combines patterns associated with two or three different animals, to reflect the experience of encountering multiple species at the zoo. And Reid created them in watercolour, to evoke both the lake around which the lodges sit, and because as a medium, \u201cit\u2019s unpredictable, like nature. You don\u2019t know how they\u2019re going to react with each other.\u201d<\/p>\n<\/a>\n<\/a>\n<\/a><\/p>\nFor the word mark, the rhino horn created using the negative space in the \u2018C\u2019 of Chester, reoccurs in the two \u201cR\u2019s of The Reserve.<\/p>\nWhen it comes to animal-based immersive sleepovers, Chester Zoo is riding a wave. There\u2019s Port Lympne Safari Park\u2019s treehouses in Kent, designed in 2015 by Tara Bernerd and Partners<\/a>, the Safari Lodges at the West Midlands Safari Park, designed by Newman Gauge<\/a>, and the Yorkshire Wildlife Park has the Hex Wildlife Hotel.<\/p>\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo<\/p>\n\nWhat to read next: <\/strong>Design work booms as London\u2019s new luxury hotels hit ten-year high<\/a> | 93FT designs \u201cplayful\u201d new Treehouse Hotel in Manchester<\/a> | Household\u2019s new Greene King concept aims to bring families back<\/a> | The big design winners at this year\u2019s D&AD awards<\/a>\n<\/div>\nSource<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Chester Zoo has opened The Reserve, safari-style lodges to help educate visitors and fund its conservation work. Designed by Jolie, the 51 lodges, communal \u201cwelcome lodge\u201d and lakeside terrace are integrated into the zoo\u2019s Grasslands … <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[145],"tags":[],"yoast_head":"\nJolie creates immersive safari lodges for Chester Zoo - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jolie creates immersive safari lodges for Chester Zoo - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"Chester Zoo has opened The Reserve, safari-style lodges to help educate visitors and fund its conservation work. Designed by Jolie, the 51 lodges, communal \u201cwelcome lodge\u201d and lakeside terrace are integrated into the zoo\u2019s Grasslands …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog TSK\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T09:29:49+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cstc.vn\/blogtsk\/#website\",\"url\":\"https:\/\/cstc.vn\/blogtsk\/\",\"name\":\"Blog TSK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cstc.vn\/blogtsk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/#webpage\",\"url\":\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/\",\"name\":\"Jolie creates immersive safari lodges for Chester Zoo - Blog TSK\",\"isPartOf\":{\"@id\":\"https:\/\/cstc.vn\/blogtsk\/#website\"},\"datePublished\":\"2025-10-21T09:29:49+00:00\",\"dateModified\":\"2025-10-21T09:29:49+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cstc.vn\/blogtsk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jolie creates immersive safari lodges for Chester Zoo\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jolie creates immersive safari lodges for Chester Zoo - Blog TSK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/","og_locale":"en_US","og_type":"article","og_title":"Jolie creates immersive safari lodges for Chester Zoo - Blog TSK","og_description":"Chester Zoo has opened The Reserve, safari-style lodges to help educate visitors and fund its conservation work. Designed by Jolie, the 51 lodges, communal \u201cwelcome lodge\u201d and lakeside terrace are integrated into the zoo\u2019s Grasslands …","og_url":"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/","og_site_name":"Blog TSK","article_published_time":"2025-10-21T09:29:49+00:00","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/cstc.vn\/blogtsk\/#website","url":"https:\/\/cstc.vn\/blogtsk\/","name":"Blog TSK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cstc.vn\/blogtsk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/#webpage","url":"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/","name":"Jolie creates immersive safari lodges for Chester Zoo - Blog TSK","isPartOf":{"@id":"https:\/\/cstc.vn\/blogtsk\/#website"},"datePublished":"2025-10-21T09:29:49+00:00","dateModified":"2025-10-21T09:29:49+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cstc.vn\/blogtsk\/"},{"@type":"ListItem","position":2,"name":"Jolie creates immersive safari lodges for Chester Zoo"}]}]}},"_links":{"self":[{"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/posts\/15459"}],"collection":[{"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/comments?post=15459"}],"version-history":[{"count":0,"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/posts\/15459\/revisions"}],"wp:attachment":[{"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/media?parent=15459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/categories?post=15459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cstc.vn\/blogtsk\/wp-json\/wp\/v2\/tags?post=15459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/10\/JF_Sep-30-2025_Jolie-Studio-The-Reserve_0333-new_web.jpg\"){kind=link}
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![<\/a><\/p>\nFor the word mark, the rhino horn created using the negative space in the \u2018C\u2019 of Chester, reoccurs in the two \u201cR\u2019s of The Reserve.<\/p>\nWhen it comes to animal-based immersive sleepovers, Chester Zoo is riding a wave. There\u2019s Port Lympne Safari Park\u2019s treehouses in Kent, designed in 2015 by Tara Bernerd and Partners<\/a>, the Safari Lodges at the West Midlands Safari Park, designed by Newman Gauge<\/a>, and the Yorkshire Wildlife Park has the Hex Wildlife Hotel.<\/p>\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo\nJolie Studio\u2019s new lodges for The Reserve at Chester Zoo<\/p>\n\nWhat to read next: <\/strong>Design work booms as London\u2019s new luxury hotels hit ten-year high<\/a> | 93FT designs \u201cplayful\u201d new Treehouse Hotel in Manchester<\/a> | Household\u2019s new Greene King concept aims to bring families back<\/a> | The big design winners at this year\u2019s D&AD awards<\/a>\n<\/div>\nSource<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Chester Zoo has opened The Reserve, safari-style lodges to help educate visitors and fund its conservation work. Designed by Jolie, the 51 lodges, communal \u201cwelcome lodge\u201d and lakeside terrace are integrated into the zoo\u2019s Grasslands … <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[145],"tags":[],"yoast_head":"\nJolie creates immersive safari lodges for Chester Zoo - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/jolie-creates-immersive-safari-lodges-for-chester-zoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jolie creates immersive safari lodges for Chester Zoo - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"Chester Zoo has opened The Reserve, safari-style lodges to help educate visitors and fund its conservation work. 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