{"id":15350,"date":"2025-10-17T03:29:33","date_gmt":"2025-10-16T20:29:33","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/loewe-inflates-colorful-bubble-sculptures-across-mayfair-storefront-during-frieze-london\/"},"modified":"2025-10-17T03:29:33","modified_gmt":"2025-10-16T20:29:33","slug":"loewe-inflates-colorful-bubble-sculptures-across-mayfair-storefront-during-frieze-london","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/loewe-inflates-colorful-bubble-sculptures-across-mayfair-storefront-during-frieze-london\/","title":{"rendered":"LOEWE inflates colorful bubble sculptures across mayfair storefront during frieze london"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">LOEWE wraps london townhouse in translucent orbs<\/h2>\n<p>\u00a0<\/p>\n<p>During Frieze London, <a href=\"https:\/\/www.designboom.com\/tag\/loewe\/\"><strong>LOEWE<\/strong> <\/a>Perfumes turns its Mayfair flagship into a visual statement, using its facade as the central element of an immersive, multi-sensory <a href=\"https:\/\/www.designboom.com\/tag\/public-art\/\"><strong>installation<\/strong><\/a> for its Crafted Collection. Oversized translucent orbs clung to the exterior, transforming the building into a laboratory-like sculpture with their blue, yellow, and red organic forms. The bubble motif extends beyond decoration, with each orb reflecting light differently, recalling the artisanal air bubbles in the handblown <a href=\"https:\/\/www.designboom.com\/tag\/glass-art-and-design\/\"><strong>glass<\/strong><\/a> flasks that house the collection\u2019s fragrances.\u00a0<\/p>\n<p>all images courtesy of LOEWE Perfumes<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">handblown glass inspires the bubbly facade<\/h2>\n<p>\u00a0<\/p>\n<p>The exterior orbs also reference the irregularity and imperfection inherent in handblown glass, tying the architectural intervention directly to the materiality of the LOEWE Perfumes\u2019 sculptural flasks. In this way, the facade highlights the <a href=\"https:\/\/www.perfumesloewe.com\/\"><strong>collection\u2019s<\/strong><\/a> sensorial narrative before visitors even enter the building. Inside, the concept continues through minimalist interiors punctuated with delicate glass sculptures and a top-floor bubble tea lounge.<\/p>\n<p>\u00a0<\/p>\n<p>Through its bubble-clad frontage, LOEWE demonstrates how fragrance, craft, and architecture can intersect, turning a Mayfair townhouse into an urban landmark.<\/p>\n<\/p>\n<p>LOEWE Perfumes turns its Mayfair flagship into a visual statement<\/p>\n<p>the bubble motif extends beyond decoration, with each orb reflecting light differently<\/p>\n<p>an immersive, multi-sensory installation for the new Crafted Collection<\/p>\n<p>the concept continues through minimalist interiors<\/p>\n<p>LOEWE demonstrates how fragrance, craft, and architecture can intersect<\/p>\n<p>recalling the artisanal air bubbles in the handblown glass flasks that house the collection\u2019s fragrances<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\n<strong> name:<\/strong> LOEWE Crafted Collection\u00a0<br \/>\n<strong>brand:<\/strong> <a href=\"https:\/\/www.perfumesloewe.com\/\">LOEWE Perfumes<\/a> | <a href=\"https:\/\/www.instagram.com\/loewe_perfumes\/\">@loewe_perfumes<\/a><br \/>\n<strong>location:<\/strong> Mayfair, London, UK<\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/art\/loewe-colorful-bubble-sculptures-mayfair-storefront-frieze-london-10-16-2025\/\">LOEWE inflates colorful bubble sculptures across mayfair storefront during frieze london<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOEWE wraps london townhouse in translucent orbs \u00a0 During Frieze London, LOEWE Perfumes turns its Mayfair flagship into a visual statement, using its facade as the central element of an immersive, multi-sensory installation for its &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - 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