{"id":15305,"date":"2025-10-15T22:30:04","date_gmt":"2025-10-15T15:30:04","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/nvidia-soars-amid-ai-boom-in-interbrands-best-global-brands-list\/"},"modified":"2025-10-15T22:30:04","modified_gmt":"2025-10-15T15:30:04","slug":"nvidia-soars-amid-ai-boom-in-interbrands-best-global-brands-list","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/nvidia-soars-amid-ai-boom-in-interbrands-best-global-brands-list\/","title":{"rendered":"NVIDIA soars amid AI boom in Interbrand\u2019s Best Global Brands list"},"content":{"rendered":"

Interbrand has published its Best Global Brands list<\/a>, amid warnings that AI is upending the sector.<\/p>\n

The 2025 list ranks 100 companies based on \u201cthe financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand\u2019s competitive strength.\u201d<\/p>\n

This year\u2019s top five are the same as last year\u2019s, and in the same order, with Apple leading the way, followed by Microsoft, Amazon, Google and Samsung.<\/p>\n

But below that, there was a sense of change, with 12 new entrants, the highest number since the index began in 2000. These include BlackRock financial services, UNIQLO, Monster and Shopify.<\/p>\n

\u201cThis year\u2019s ranking reflects how brand leaders are moving quickly to adapt to competitive challenges and shifting market dynamics to position their brands for growth,\u201d Interbrand CEO Gonzalo Bruj\u00f3 wrote. \u201cThese shifting realities have led to a radical shift in the shape and make up of our global ranking.\u201d<\/p>\n

Big winners while others struggle<\/h5>\n

Computer chip manufacturer Nvidia recorded the highest year-on-year increase in brand valuation ever recorded, up 116% and shooting from 36th in last year\u2019s list to 15th.<\/p>\n

Compared to last year, YouTube (13) was up a huge 61%, Netflix (28) rose 42%, Uber (64) was up 38%, and Nintendo (53) jumped 35%.<\/p>\n

\u201cTo the two traditional ways by which people have known the world, faith and reason, AI adds a third one.\u201d<\/p>\n

Another big mover was Instagram, which moved into the top ten, after a 27% increase in brand valuation that took it from 15th to 8th.<\/p>\n

It reflects a positive verdict on Instagram\u2019s parent company Meta, with Facebook (19) up 18%, and WhatsApp named on the Brands to Watch list, made up of companies with, \u201cstrong potential to enter our Best Global Brands ranking in future years.\u201d<\/p>\n

\u201cBrands that are innovating across industries and entering new arenas, building cultural relevance, and investing in long-term brand strategy are outperforming even the outperformers,\u201d the report states.<\/p>\n

Nike, whose recent struggles have made it an oft-used example of a brand losing its way, tumbled out the top 20, dropping 26% and from 14th to 23rd spot.<\/p>\n

Tesla dropped 35%, from 12th to 25th place, perhaps linked to founder Elon Musk\u2019s controversial role on the US political stage. There were also big falls for Intel (71) down 42%, Gucci (69) down 35%, and Nissan (82) down 33%.<\/p>\n

AI changes the game<\/h5>\n

Unsurprisingly, AI looms large over this year\u2019s ranking. \u201cDigitally enabled services and the rise of AI are establishing new winners faster than ever,\u201d the report explains.<\/p>\n

It quotes from The Age of AI,<\/em> a book authored by statesman Henry Kissinger, former Google CEO Eric Schmidt, and computer scientist Daniel Huttenlocher, which states, \u201cTo the two traditional ways by which people have known the world, faith and reason, AI adds a third one.\u201d<\/p>\n

Interestingly despite the scale of disruption caused by AI, the report suggests that its rise \u201cdoesn\u2019t necessarily create new challenges for brand leaders, but it accelerates and exacerbates the existing ones \u2013 exponentially.\u201d<\/p>\n

The report predicts the \u201ccollapse of the consumer journey\u201d where customers will \u201cinevitably delegate some purchase decisions to agents.\u201d<\/p>\n

\u201cAI is already changing our exploration and understanding of reality \u2013 and, therefore, our choices,\u201d the authors write.<\/p>\n

\u201cWhile brands do not face an imminent risk of extinction, they do face the prospect of accelerated selection. There will still be many names, logos and labels out there \u2013 but in time, fewer will be truly capable of influencing human choice.\u201d<\/p>\n

This will create a two-tier brand world, where brands that impact the \u201cchoices we care more deeply about\u201d will continue to play a \u201cmeaningful role,\u201d while others will fall out of consideration.<\/p>\n

\u201cThe dividing line that will emerge will sit between what we see as disposable \u2013 and what we deem indispensable,\u201d the report suggests.<\/p>\n

\u201cBrands that are relegated to the disposable will exist in a context predicated on product, price, and algorithmic optimisation, with little control over competitive barriers or stability of demand.<\/p>\n

\u201cConversely, those brands that are powerful meaning systems will unlock extraordinary competitive advantages. The companies that win are those that will address our faith and reason \u2013 and create profound relationships with their customers that are immune to the influence of agents.\u201d<\/p>\n

In praise of focus<\/h5>\n

Alongside AI adoption and an ability to maintain a sense of meaning, the report also praised those companies which are \u201c uncompromisingly singular about the unmet human needs they address.\u201d<\/p>\n

Brands like Uniqlo, Shopify and Booking.com, \u201care not constrained by categories or touchpoints but take their experiences to places and arenas where those unmet needs can create value. They make moves that continuously reaffirm their place in their customers\u2019 lives.<\/p>\n

\u201cIn this new age, singularity of focus applied to a plurality of arenas is what unlocks extraordinary value, as shown by the performance of multi-arena brands.\u201d<\/p>\n

Among the companies dropping out of the list from last year were KFC, Heineken, Ford and Lloyds Bank, which was one of the 2024 list\u2019s biggest risers.<\/p>\n

The 12 new entrants in this year\u2019s list were:<\/p>\n

BlackRock (31)
\nBooking.com (32)
\nQualcomm (39)
\nGE Aerospace (44)
\nUniqlo (47)
\nDell (51)
\nSchneider Electric (65)
\nMonster (70)
\nNasdaq (85)
\nJohn Deere (88)
\nBYD (90)
\nShopify (99)<\/p>\n

You can download the full report here.<\/strong><\/a><\/p>\n

\nWhat to read next: <\/strong>Hijinks brands Epic, Vue cinemas\u2019 new premium experience<\/a> | Major charities creating bold new brands as donor numbers fall<\/a> | Type-led Sky Sports redesign aims to \u201cput the love back\u201d into the brand<\/a> | Contagious designs dot-dash bottle for feminist whisky FEDDIE<\/a>\n<\/div>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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