{"id":15227,"date":"2025-10-13T14:30:04","date_gmt":"2025-10-13T07:30:04","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/florim-gensler-reinterpret-matters-evolution-with-formatech-porcelain-stoneware-collection\/"},"modified":"2025-10-13T14:30:04","modified_gmt":"2025-10-13T07:30:04","slug":"florim-gensler-reinterpret-matters-evolution-with-formatech-porcelain-stoneware-collection","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/florim-gensler-reinterpret-matters-evolution-with-formatech-porcelain-stoneware-collection\/","title":{"rendered":"florim &amp; gensler reinterpret matter\u2019s evolution with formatech porcelain stoneware collection"},"content":{"rendered":"<h2 class=\"p1 wow wow-yellow\">Florim and Gensler introduce Formatech<\/h2>\n<p>\u00a0<\/p>\n<p><strong><a href=\"https:\/\/www.designboom.com\/tag\/florim-ceramiche-spa\/\">Florim<\/a><\/strong>, the Italian<strong><a href=\"https:\/\/www.designboom.com\/tag\/ceramics\/\"> ceramic<\/a><\/strong> surfaces manufacturer, has unveiled Formatech, a porcelain stoneware collection developed in collaboration with international design practice Gensler. Presented as a flexible design system rather than a decorative product, Formatech reinterprets foundational materials like concrete, metal, and plaster through advanced technology and sustainable production. Conceived from a dialogue between the company\u2019s industrial expertise and Gensler\u2019s design vision, the collection reflects on transformation, durability, and responsibility at a time when architecture increasingly demands both authenticity and environmental awareness.<\/p>\n<p>\u00a0<\/p>\n<p>Each tile preserves the traces of time, the marks of tools, and the patinas that reveal lived experience. Together with Gensler, Florim redefines ceramic surfaces as architectural instruments where decoration meets honesty, offering designers a language to build spaces that are both expressive and enduring.<\/p>\n<p>Florim and Gensler collaborate for porcelain stoneware collection Formatech | all images courtesy of <a href=\"https:\/\/www.florim.com\/en\">Florim<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"p1 wow wow-yellow\">redefining ceramic surfaces as architectural instruments<\/h2>\n<p>\u00a0<\/p>\n<p>The name <strong><a href=\"https:\/\/www.florim.com\/en\/products\/all-collections\/formatech\">Formatech<\/a><\/strong> merges \u2018forma,\u2019 the Latin root meaning appearance or figure, with technology, underscoring its dual focus on aesthetic and technical performance. Instead of mimicking surfaces, the collection interprets them, capturing raw materials at specific stages of their lifecycle. Concrete, metal, and plaster are translated into stoneware that crystallizes their evolution over time, bearing the marks, patinas, and textures that narrate their transformation. This approach emphasizes design honesty: not perfection, but authenticity.<\/p>\n<p>\u00a0<\/p>\n<p>As <strong><a href=\"https:\/\/www.gensler.com\/\">product design consultant<\/a><\/strong>, Gensler sought to create a tool for architects and designers that balances consistency and versatility. The result is a finely tuned palette available in three finishes: Cast, which channels the inclusions and aggregates of concrete; Forge, evoking the chromatic variations of oxidized metal; and Cure, a minimal take on plaster in its curing stage. Offered in multiple formats, from 30\u00d760 cm to 120\u00d7280 cm, and in three thicknesses, the <strong><a href=\"https:\/\/www.florim.com\/en\">Italian company<\/a><\/strong>\u2018s Formatech collection adapts seamlessly across applications, from interiors to large-scale architectural projects.<\/p>\n<p>emerging from an intense technical and creative dialogue, the collection explores the natural inclination of matter to change<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"p1 wow wow-yellow\">florim positions formatech as a reflection on material truth<\/h2>\n<p>\u00a0<\/p>\n<p>Behind the collection lies Florim\u2019s most advanced decorative technology. Pad-printed graphics, digital chromatic applications, and three-dimensional materials are layered onto a colored porcelain body, producing surfaces that combine expressive depth with technical resilience. In the Cast finish, granules embedded in the body interact with the 3D decoration to create subtle variations of gloss and texture. In Forge, nuanced tonalities recreate the natural aging of metals. These innovations ensure that the surfaces not only achieve visual richness but also maintain the durability required in demanding architectural contexts.<\/p>\n<p>\u00a0<\/p>\n<p>Formatech also embodies Florim\u2019s strong commitment to sustainability. Produced in facilities powered by up to 100% self-generated renewable energy, the collection contains up to 60% recycled material. Waste from raw and fired production, along with wastewater, is entirely recovered and reused. Additionally, Formatech is part of Florim\u2019s CarbonZero project, which offsets CO\u2082 emissions over the product\u2019s full lifecycle. As a Benefit Corporation and certified B Corp, Florim frames this collection not only as a design innovation but also as a responsible choice for future-focused architecture.<\/p>\n<p>the material captures its different phases and crystallizing its evolution<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>Formatech is a delicate balance between authenticity and innovation, where porcelain stoneware becomes both expressive and functional<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>the collection stems from the desire to investigate how ceramic surfaces can convey the essence of raw elements such as concrete, metal, and plaster<\/p>\n<p>close-ups show how Formatech restores the formal truth of these raw materials in a dimension that is both accessible and enduring<\/p>\n<p>the result is a collection that interprets three material archetypes, each portrayed at a specific stage of its lifecycle<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>product design consultant Gensler translated its design needs into a valuable tool for architects and designers<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>the finely tuned palette defines a consistent style, versatile enough to adapt across multiple applications without losing its identity<\/p>\n<p>Formatech is offered in three distinctive finishes, Cast, Forge, and Cure<\/p>\n<p>available in three thicknesses, Formatech provides flexible solutions through complementary formats<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:<\/strong> <a href=\"https:\/\/www.florim.com\/en\/products\/all-collections\/formatech\">Formatech<\/a><\/p>\n<p><strong>company:<\/strong> <a href=\"https:\/\/www.florim.com\/en\">Florim<\/a> | <a href=\"https:\/\/www.instagram.com\/florim_ceramiche\/\">@florim_ceramiche<\/a><\/p>\n<p><strong>product design consulant:<\/strong> <a href=\"https:\/\/www.gensler.com\/\">Gensler<\/a> | <a href=\"https:\/\/www.instagram.com\/gensler_design\/\">@gensler_design<\/a><\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/design\/florim-gensler-reinterpret-matter-evolution-formatech-porcelain-stoneware-collection-10-13-2025\/\">florim &amp; gensler reinterpret matter\u2019s evolution with formatech porcelain stoneware collection<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Florim and Gensler introduce Formatech \u00a0 Florim, the Italian ceramic surfaces manufacturer, has unveiled Formatech, a porcelain stoneware collection developed in collaboration with international design practice Gensler. Presented as a flexible design system rather than &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>florim &amp; gensler reinterpret matter\u2019s evolution with formatech porcelain stoneware collection - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/florim-gensler-reinterpret-matters-evolution-with-formatech-porcelain-stoneware-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"florim &amp; gensler reinterpret matter\u2019s evolution with formatech porcelain stoneware collection - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"Florim and Gensler introduce Formatech \u00a0 Florim, the Italian ceramic surfaces manufacturer, has unveiled Formatech, a porcelain stoneware collection developed in collaboration with international design practice Gensler. 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