{"id":15039,"date":"2025-10-06T21:29:32","date_gmt":"2025-10-06T14:29:32","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/rabbithole-brings-bradfords-defiant-beauty-into-turner-prize-identity\/"},"modified":"2025-10-06T21:29:32","modified_gmt":"2025-10-06T14:29:32","slug":"rabbithole-brings-bradfords-defiant-beauty-into-turner-prize-identity","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/rabbithole-brings-bradfords-defiant-beauty-into-turner-prize-identity\/","title":{"rendered":"Rabbithole brings Bradford\u2019s \u201cdefiant beauty\u201d into Turner Prize identity"},"content":{"rendered":"

This year, the Turner Prize \u2013 Britain\u2019s best-known modern art award (and regular tabloid fodder) \u2013 has travelled to Bradford, the UK\u2019s 2025 City of Culture<\/a>.<\/p>\n

The Turner Prize headlines the city\u2019s year-long programme of cultural events.<\/p>\n

The identity for the latest edition of the prize was developed by Rabbithole<\/a>, the Leeds-based studio which also created the wider Bradford 2025 brand.<\/p>\n

As the award is always accompanied by a major exhibition of the shortlisted artists, the identity had to work on two levels.<\/p>\n

\u201cWe wanted a brand bold enough to turn heads in the city, but subtle enough in the exhibition to let the art speak,\u201d says Harriet Hudson, head of marketing at Bradford 2025.<\/p>\n

Rabbithole\u2019s brand for the Turner Prize 2025<\/p>\n

For Bradford 2025, the studio had already navigated the city\u2019s complexities and dualities to deliver a brand that speaks to its soul, meeting a demanding brief with clarity.<\/p>\n

\u201cFrom the very beginning, they demonstrated that they could respond to challenging, even contradictory briefs,\u201d says Shanaz Gulzar, creative director of Bradford 2025.<\/p>\n

The identity for the award had to reflect the prestige and the purpose of the Turner Prize while also capturing the character and richness of Bradford as the host city.<\/p>\n

\u201cIn an early workshop, someone described Bradford as a flower growing out of an overlooked patch of pavement \u2013 beautiful despite the cracks around it. That image of defiant beauty became our north star for crafting the identity,\u201d says Mark Martin, strategy director of Rabbithole.<\/p>\n

The cut-outs as seen on the brochure<\/p>\n

This analogy led the team to the central idea of \u201cfragmented beauty,\u201d expressed visually through layers of scattered circular cut-outs that reveal glimpses of what lies beneath \u2013 a burst of colour, artworks, a piece of text.<\/p>\n

\u201cWe took up a simple piece of paper, punched holes through it and layered it. Every cut-out creates a moment of unexpected discovery for those who linger and take a closer look,\u201d says Tim Dee, creative director of Rabbithole.<\/p>\n

The idea of a \u201csecond glance\u201d also resonated with the spirit of the Turner Prize itself.<\/p>\n

As an award that recognises artists pushing boundaries and offering new perspectives, it often asks audiences to look beyond first impressions. By unveiling only fragments at first, the identity encourages visitors to slow down and spend time with work that reveals itself gradually.<\/p>\n

The Turner Prize 2025 Family Guide<\/p>\n

Beyond anchoring the concept, the cut-out circles also become a flexible device. In nearby Lister Park, they became wayfinding markers for a community trail, guiding visitors with bite-sized introductions to the Turner Prize as they approach Cartwright Hall, the venue for the exhibition.<\/p>\n

In the Family Guide, the cut-outs were turned into a pair of playful, bespectacled eyes that children could pop out \u2013 an interactive detail that makes the identity feel hands-on and inclusive.<\/p>\n

\u201cThere are audiences engaging with the Turner Prize in Bradford who might never have set foot in Tate \u2013 not because of distance, but because it never felt accessible to them. This brand helps bring the prize into their world,\u201d says Gulzar.<\/p>\n

This democratic sensibility was also important for Rabbithole.<\/p>\n

Rabbithole\u2019s brand for the Turner Prize 2025<\/p>\n

\u201cThe prestige of the Turner Prize could easily have led to something austere and serious,\u201d says Martin. \u201cWhat\u2019s refreshing here is that the identity doesn\u2019t take itself too seriously.\u201d<\/p>\n

Visually, the identity builds on the bones of Bradford 2025\u2019s brand \u2013 the pink, green, and gold colours have been brightened and expanded into a broader palette. The team retained Displaay Type Foundry\u2019s Denim INK<\/em>, choosing a cleaner cut for the Turner Prize.<\/p>\n

The wordmark, which is stacked to form a \u2018T\u2019 shape, benefits from the sturdiness of Denim INK\u2019s<\/em> letterforms. The \u20182025,\u2019 which forms the stalk of the \u2018T,\u2019 gave the team more room to experiment. \u201cPulling the \u20182025\u2019 apart from \u2018Turner Prize\u2019 allowed us to stretch things, draw elements, and even place things in the middle, opening up more space for play,\u201d says Dee.<\/p>\n

Rabbithole\u2019s brand for the Turner Prize 2025<\/p>\n

The resulting identity confidently bridges the worlds of Bradford and the Turner Prize. \u201cThe identity feels like Bradford 2025 presenting the Turner Prize, not being overshadowed by it \u2013 and that balance was crucial,\u201d says Gulzar.<\/p>\n

By tying the Turner Prize 2025 identity so closely to the Bradford 2025 system, Rabbithole created a brand that carries the prestige of the prize while remaining an unmistakable part of the City of Culture year.<\/p>\n

That shared DNA means the prize benefits from the same recognition and resonance Bradford\u2019s brand has already built at home and abroad, and across touchpoints.<\/p>\n

As Gulzar puts it, \u201cEven something as small as a pin badge stands out. When someone wears it, they can be on the other side of the world, and people will still ask, \u2018What\u2019s that?\u2019 That\u2019s when you know you\u2019ve got a great brand, and great design.\u201d<\/p>\n

The Turner Prize pin badge
\nThe Family Guide
\nRabbithole\u2019s brand for the Turner Prize 2025
\nRabbithole\u2019s brand for the Turner Prize 2025
\nThe brand as seen at the box office and cloakroom<\/p>\n

\nWhat to read next: <\/strong>Angel & Anchor\u2019s multi-mark system for WELD shows more is more<\/a> | How PALS\u2019 Eurovision refresh points towards a different design studio model<\/a> | Wildish & Co creates brand for safe nude-sending app Linq<\/a> | Grate success \u2013 Brandon Consultants\u2019 new look for Pilgrims Choice cheddar<\/a>\n<\/div>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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