Ergonomic make-up packaging which blends elegance and accessibility has won the top prize at this year\u2019s Pentawards.<\/p>\n
At the awards show in Amsterdam this weekend, New York-based studio Established<\/a> won the Diamond Award for its work on Tilt Beauty, a project the studio says, \u201crequired us to rethink the way beauty products are packaged from the ground up.\u201d<\/p>\n It\u2019s the second time Established has scooped the top Pentwards prize, after winning the 2015 Diamond Award for its work on the Marc Jacobs Beauty range. Established was also named design agency of the year at Saturday\u2019s ceremony.<\/p>\n Established\u2019s work for Tilt Beauty<\/p>\n The brief for Tilt, was to create packaging that was, \u201caccessible to those with various physical challenges, from chronic pain to low vision, but still be coveted by all.\u201d<\/p>\n For people suffering with chronic pain, existing make-up packaging can be impossible to use. Established says consumers are forced to find hacky workarounds, using sticky tape or rubber bands, or they end up avoiding make-up altogether.<\/p>\n The primary packaging is coated with silicone, which along with the curvy shapes are designed to help people with lower grip strength. The mascara wand is shorter than standard, as research showed people whose hands shake struggle with the longer design, and the refill system is easy to replace with a simple push mechanism.<\/p>\n The casing includes magnets to reduce the force required to open and close the products. The secondary packaging has large tearable strips to make it easy to open, while text is set in the Braille Institute of America\u2019s Atkinson Hyper-Legible<\/em> font to make it easy to read. There are also Braille product descriptions.<\/p>\n Crucially, the team was determined not to sacrifice aesthetics in a bid to make a more accessible product. \u201cIn creating Tilt, we wanted to make products that were both \u2018seriously comfy\u2019 and beautiful to look at,\u201d they explain. \u201cThe vegan, cruelty-free makeup is easy to open, hold, read and apply, and the packaging is bold, playful and gorgeous.\u201d<\/p>\n Established\u2019s work for Tilt Beauty<\/p>\n The packaging is the first make-up line to get an Ease of Use certification from the Arthritis Foundation, with whom the designers collaborated on the project.<\/p>\n \u201cThis project really showcased the art of accessibility,\u201d says Marc Powell, Unilever\u2019s global accessibility centre of excellence lead, and one of the Pentwards judges.<\/p>\n \u201cNot only does it feel stylish, desirable and modern, it\u2019s just really cool that accessibility and inclusive design have been embedded into this product from start to end.\u201d<\/p>\n And Established co-founder Sam O\u2019Donahue said it was \u201can incredible honour\u201d to win the top prize for the second time.<\/p>\n \u201cCreating Tilt Beauty has been a labour of love and one of the most important projects we have taken on in the past 20 years,\u201d he said. \u201cWe hope that its pioneering approach to making beauty accessible will have ripple effects throughout the industry.\u201d<\/p>\n This year\u2019s platinum winners recognised an eclectic mix of projects across the different categories.<\/p>\n Diageo\u2019s Johnnie Walker Blue Label Ultra \u2013 the lightest 70cl whisky bottle ever made \u2013 topped the beverages category.<\/p>\n Johnnie Walker Blue Label Ultra by Johnnie Walker<\/p>\n \u201cThis design does more than trim weight: it redefines what luxury in spirits packaging can mean. For decades, heft has been equated with prestige, but Blue Label Ultra proves that true refinement lies in balance; elegance without excess \u2013 a bold statement for the premium drinks sector.\u201d<\/p>\n Spain\u2019s Simple Packaging Studio<\/a> won platinum in the food category for its work on Pueblo charcuterie. The studio was also named best newcomer.<\/p>\n Simple Packaging Studio\u2019s designs for Pueblo cold meats<\/p>\n \u201cInspired by the cultural resonance of Spanish village life, the design elevates what was once seen as humble or provincial into a point of pride. Pueblo is a design manifesto that restores dignity to \u2018village\u2019 origins and reconnects consumers with provenance through clarity and simplicity.\u201d<\/p>\n The eye-catching perfume packaging for L\u2019ENTROPISTE by French studio Centdegres<\/a> took platinum in the body, health and beauty category.<\/p>\n L\u2019ENTROPISTE \u2013 Master of Disorder by Centdegres<\/p>\n \u201cCentdegres imagined a radical fragrance house that celebrates chaos as its creative currency, producing a visual and structural identity that fractures traditional perfumery tropes.<\/p>\n \u201cEvery detail works to destabilise expectations: from layered, deconstructed graphics to asymmetry that suggests both disorder and liberation.\u201d<\/p>\n The top award for brand identity and connected packaging went to the Stella McCartney x Veuve Cliquot collaboration.<\/p>\n Stella McCartney x Veuve Clicquot by Veuve Clicquot Ponsardin<\/p>\n \u201cThe identity centres on a next-gen, 100% vegan leather made from grape stems, translating vineyard by-products into a premium tactile signature. It\u2019s a statement of values as much as aesthetics: craftsmanship, circularity, and brand storytelling aligned in one confidently modern system.\u201d<\/p>\n Zenpack\u2019s<\/a> Dwell Dripper for Verve Coffee Roasters won platinum in the home, leisure and other markets category.<\/p>\n Zenpack\u2019s Dwell Dripper for Verve Coffee Roasters<\/p>\n \u201cDesigned to travel as well as it brews, the Dwell Dripper\u2019s packaging takes cues from paper-bag lunches and accessory bags to create a friendly, take-anywhere unboxing.<\/p>\n \u201cA single-part dieline streamlines production and reduces waste, while the range launches in seven colours with a matching coffee scoop engineered as an extension of the brewer itself \u2013 mirroring its angles and radii for a cohesive, durable, and easy-to-use system.\u201d<\/p>\n Italian studio Gentlebrand<\/a> won the professional concepts platinum award for AVANCE, its limited-edition perfume collections inspired by a chess set.<\/p>\n Gentlebrand\u2019s limited edition chess-inspired perfume design for AVANCE<\/p>\n \u201cThe concept translates strategy and symbolism into form and finish, giving each fragrance a distinctive presence while inviting the wearer into a more enigmatic, cerebral world of scent \u2013 a visual and tactile code for decoding emotion.\u201d<\/p>\n London-based Shellworks<\/a> won the sustainable design award for its Vivomer Dropper \u2013 a \u201chome-compostable\u201d version of the cosmetics staple that, \u201cperforms like plastic in use but breaks down within 52 weeks, leaving no trace.\u201d<\/p>\n <\/a> \u2018Not only was this project considering innovation, end of life and a full packaging scale, it was really looking at a groundbreaking innovative way to penetrate an already saturated market,\u201d says Pentawards judge and sustainability expert Sebba Alqetrani.<\/p>\n \u201cIt\u2019s changing the way we look at consumption, it\u2019s changing the way consumers look at usage and how we package products.\u201d<\/p>\n Glasgow-based designer Morgan Hastie, aka The Logo Lassie,<\/a> won the next-gen award for her Calent\u00f3n Hot Sauce concept, while University of the Arts London was named educator of the year.<\/p>\n Calent\u00f3n Hot Sauce by The Logo Lassie<\/p>\n Adam Ryan, head of Pentawards, said this diverse year\u2019s winners show the power of great packaging design.<\/p>\n \u201cWhat shines through this year is how packaging design touches lives \u2013 whether by making beauty more accessible, cutting waste in everyday products, or telling cultural stories through design,\u201d he said.<\/p>\n \u201cIt\u2019s proof that innovation can be practical, responsible and visually unforgettable.\u201d<\/p>\nBeverages<\/h5>\n
Food<\/h5>\n
Body, health and beauty<\/h5>\n
Brand identity and connected packaging<\/h5>\n
Home, leisure and other markets<\/h5>\n
Professional concepts<\/h5>\n
Sustainable design<\/h5>\n
\n<\/a>
\n<\/a><\/p>\nNext-Gen award<\/h5>\n
![<\/a>\n](\"https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/10\/3_2025_platinum_vivomer_dropper_56DD9HLGQAOW3NW_4.jpg\"){kind=link}
![<\/a>\n](\"https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/10\/3_2025_platinum_vivomer_dropper_56DD9HLGQAOW3NW_2.jpg\"){kind=link}
![<\/a><\/p>\n\u2018Not only was this project considering innovation, end of life and a full packaging scale, it was really looking at a groundbreaking innovative way to penetrate an already saturated market,\u201d says Pentawards judge and sustainability expert Sebba Alqetrani.<\/p>\n\u201cIt\u2019s changing the way we look at consumption, it\u2019s changing the way consumers look at usage and how we package products.\u201d<\/p>\nNext-Gen award<\/h5>\nGlasgow-based designer Morgan Hastie, aka The Logo Lassie,<\/a> won the next-gen award for her Calent\u00f3n Hot Sauce concept, while University of the Arts London was named educator of the year.<\/p>\nCalent\u00f3n Hot Sauce by The Logo Lassie<\/p>\nAdam Ryan, head of Pentawards, said this diverse year\u2019s winners show the power of great packaging design.<\/p>\n\u201cWhat shines through this year is how packaging design touches lives \u2013 whether by making beauty more accessible, cutting waste in everyday products, or telling cultural stories through design,\u201d he said.<\/p>\n\u201cIt\u2019s proof that innovation can be practical, responsible and visually unforgettable.\u201d<\/p>\n\nWhat to read next: <\/strong>Outlaw\u2019s new packaging aims to make Peroni a top 10 beer<\/a> | Edible snack bar wrapper wins top packaging award<\/a> | Sustainability now \u201cthe baseline for great packaging design\u201d<\/a> | BrandOpus creates new brand and packaging for Alpen<\/a>\n<\/div>\nSource<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ergonomic make-up packaging which blends elegance and accessibility has won the top prize at this year\u2019s Pentawards. At the awards show in Amsterdam this weekend, New York-based studio Established won the Diamond Award for its … <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[145],"tags":[],"yoast_head":"\nAccessible make-up packaging wins top Pentawards prize - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/accessible-make-up-packaging-wins-top-pentawards-prize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessible make-up packaging wins top Pentawards prize - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"Ergonomic make-up packaging which blends elegance and accessibility has won the top prize at this year\u2019s Pentawards. 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