{"id":14184,"date":"2025-09-08T15:30:28","date_gmt":"2025-09-08T08:30:28","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/how-is-ohmy-using-ai\/"},"modified":"2025-09-08T15:30:28","modified_gmt":"2025-09-08T08:30:28","slug":"how-is-ohmy-using-ai","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/how-is-ohmy-using-ai\/","title":{"rendered":"How is OHMY using AI?"},"content":{"rendered":"

OHMY<\/a> is a design and technology studio based in Leamington Spa. It works with clients like Sonder, RCA Records, and The Emory hotel. We spoke with Joe Burke, OHMY\u2019s co-founder and creative director, about how the studio uses AI, and how he feels about it.<\/p>\n

You can see all the articles in this series here.<\/a><\/p>\n

Broadly speaking, are you excited for how AI will change the design industry, or nervous?<\/h5>\n

I\u2019m excited and nervous in equal measure.<\/p>\n

It\u2019s good to be a little nervous; it keeps you on your toes. It\u2019s definitely an exciting time, but things are moving fast. I\u2019ve never really experienced a shift quite like it.<\/p>\n

I\u2019m hoping AI dusts off the heart of what we do and human input becomes more and more valuable over time. I\u2019m nervous for people in roles where they could lose big parts of their hard-earned careers.<\/p>\n

Do you have an agreed policy around AI as a business?<\/h5>\n

We\u2019re careful about the legal side. Client materials don\u2019t get thrown into just any tool, as most of them use data for training. We pay for subscriptions to make sure client content isn\u2019t used that way.<\/p>\n

Anyone at the studio can use AI \u2013 we encourage it. The simple rule is \u2013 use it as much as you want, as long as you\u2019re happy to admit it. If you\u2019d be embarrassed to say you used AI on something, you probably shouldn\u2019t.<\/p>\n

We\u2019ve also updated our statements of work and contracts to remove liability related to generative AI tools. That was done with AI and a solicitor.<\/p>\n

When did you realise AI was going to have an impact on design?<\/h5>\n

I think it was when the latest version of ChatGPT started rendering things in chat. Things were moving fast, even though it was still pretty flaky.<\/p>\n

At first, it was almost laughable \u2013 a tool that couldn\u2019t even draw a straight line or create decent typography was never going to be a threat. But then, all of a sudden, it could do it well. It\u2019s wild how quickly things changed.<\/p>\n

The next step is exciting \u2013 linking these tools into the ones we already use. The idea that AI can sit inside the systems where you\u2019re designing, sketching, and exploring, and then help expand those ideas, is going to be powerful.<\/p>\n

But it was that major ChatGPT release that made me think, \u201cOK, this is here now, and it\u2019s not going away\u201d<\/p>\n

Have you undergone any AI training, either as a studio or individuals?<\/h5>\n

No training, just a lot of research and experimentation.<\/p>\n

How do you use AI in the studio\u2019s creative process?<\/h5>\n

We use AI at different levels, from deep research to fleshing out concepts, reviewing, and spotting holes in our work. It\u2019s genuinely useful having more \u201ceyes\u201d on things \u2013 it helps us find gaps in strategies that might have been missed.<\/p>\n

As for shortcomings, it\u2019s still only as good as what you put in. You need a strong strategic head, a sharp creative eye, and bags of taste. Otherwise, you\u2019ll just get trash out the back. You can\u2019t outsource those things.<\/p>\n

Do you think clients care if\/how you use AI in your work?<\/h5>\n

Clients have budgets and want the most for their money. If the studio can deliver more for that budget, they\u2019ll be happier.<\/p>\n

We\u2019ve had clients include prompts in briefs asking if we can push things using AI. No-one\u2019s asked us not to yet.<\/p>\n

Do you use AI for any non-creative aspects of running your business?<\/h5>\n

It helps with some of the coding work and day-to-day formatting. We\u2019ve also built a few internal tools using it to help with costing and estimating.<\/p>\n

What\u2019s one AI tool you\u2019d recommend to other design studios?<\/h5>\n

I use a little tool called Talktastic<\/a> multiple times a day. It lets me dictate to the computer in a much more natural way. It listens, tightens everything up, and uses AI to make sense of it.<\/p>\n

Traditional dictation tools can be pretty basic. This one lets me throw three or four times more context into prompts I use in tools<\/p>\n

\nWhat to read next: <\/strong>How is COLLINS using AI?<\/a> | How is Superside using AI?<\/a> | How is Hey Studio using AI?<\/a> | How is Taxi Studio using AI?<\/a>\n<\/div>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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