{"id":13825,"date":"2025-08-26T23:31:27","date_gmt":"2025-08-26T16:31:27","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/yinka-ilori-brings-punchy-color-and-botanical-motifs-with-m-a-d-editions-watch\/"},"modified":"2025-08-26T23:31:27","modified_gmt":"2025-08-26T16:31:27","slug":"yinka-ilori-brings-punchy-color-and-botanical-motifs-with-m-a-d-editions-watch","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/yinka-ilori-brings-punchy-color-and-botanical-motifs-with-m-a-d-editions-watch\/","title":{"rendered":"yinka ilori brings punchy color and botanical motifs with M.A.D.editions watch"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">artist yinka ilori turns his hand to watchmaking<\/h2>\n<p>\u00a0<\/p>\n<p>British Nigerian multidisciplinary artist and designer <a href=\"https:\/\/www.designboom.com\/tag\/yinka-ilori\/\"><strong>Yinka Ilori<\/strong><\/a> has created his first <a href=\"https:\/\/www.designboom.com\/tag\/timepiece-design\/\"><strong>watch<\/strong><\/a> collaboration with M.A.D.Editions, bringing his vibrant design language to the M.A.D.1S in a three-part series titled Grow Your Dreams. Each of the limited editions (Sun, Nature, and Water) infuses Swiss watchmaking with Ilori\u2019s guiding philosophy of optimism and growth.<\/p>\n<p>\u00a0<\/p>\n<p>The collaboration began unexpectedly when MB&amp;F founder Maximilian B\u00fcsser encountered Ilori\u2019s work in a magazine. Within a week, the artist was in Geneva, exploring the mechanics and imagination of M.A.D.Editions. The project became an opportunity to translate Ilori\u2019s world of color and storytelling onto the wrist, a new scale for him.<\/p>\n<p>\u00a0<\/p>\n<p>\u2018<em>Yinka Ilori lives in a universe bursting with colour; his work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams<\/em>,\u2019 <strong>says B\u00fcsser.<\/strong><\/p>\n<p>M.A.D.Editions and Yinka Ilori present the Grow Your Dreams series | images courtesy M.A.D.Editions<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">ilori\u2019s signature color palette for the wrist<\/h2>\n<p>\u00a0<\/p>\n<p>Each edition of the Yinka Ilori-designed <a href=\"https:\/\/www.mbandf.com\/madeditions\"><strong>M.A.D.1S<\/strong><\/a> watch carries a distinct palette. Sun pairs a yellow rotor with green strap accents, Nature combines a green rotor with purple and red straps, and Water contrasts blue shades across rotor and strap. All three feature a secondary white strap, offering flexibility for wear.<\/p>\n<p>\u00a0<\/p>\n<p>The <a href=\"https:\/\/yinkailori.com\/\"><strong>artist<\/strong><\/a>\u2018s design language is embedded throughout. The numbers on the dial carry his typographic imprint, while the strap embossing references his recurring tree motif, a symbol of patience and growth. The rotor, engineered from titanium and anodized for color, reveals a delicate tree pattern that glimmers with movement, highlighted by the etched phrase \u2018Grow Your Dreams\u2019.<\/p>\n<p>the series includes three limited editions: Water, Nature, and Sun<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">m.a.d.editions\u2019 innovation in detail<\/h2>\n<p>\u00a0<\/p>\n<p>While the M.A.D.1S platform is familiar to watch collectors, this edition by Yinka Ilori introduces a number of firsts. HyCeram, a liquid ceramic hardened by heat, brings color directly inside the bezel, finished by hand-polishing. Beneath the movement, an aluminum baseplate is stamped with textural waves, creating a rippling 3D effect that shifts under light.<\/p>\n<p>\u00a0<\/p>\n<p>The mechanical foundation remains the slim <strong><a href=\"https:\/\/www.lajouxperret.com\/\">LaJoux-Perret<\/a><\/strong> calibre introduced in the M.A.D.1S during <a href=\"https:\/\/gva-watch-days.com\/\"><strong>Geneva Watch Days<\/strong><\/a> 2024. With its high-performance rotor re-engineered for both intricacy and durability, the watch balances technical precision with expressive design.<\/p>\n<p>a rotor is engraved with a tree motif symbolizing growth and hope<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Design, for Ilori, has always been about storytelling, community, and hope. He has created larger scale projects like playgrounds and bridges as well as human-scale works like furniture and fashion. His work embodies a belief that \u2018<em>everyday life can be transformed by color and joy.<\/em>\u2018<\/p>\n<p>\u00a0<\/p>\n<p>\u2018<em>I\u2019ve always been obsessed with trees<\/em>,\u2019 <strong>Yinka Ilori explains.<\/strong> \u2018<em>Harvesting and growing them because you invest time in it. It\u2019s pouring love into something you care about, and that starts a conversation. It\u2019s the same for this process, and the way of thinking behind it with Max. You have to be patient and harvest a watch. There are similarities between our universes. Typically, mine are very public, but there\u2019s something very private and public about a watch. Everyone sees it, but it\u2019s you who has that connection with it.<\/em>\u2018<\/p>\n<\/p>\n<p>colorful rubber straps echo Ilori\u2019s playful approach to design<\/p>\n<p>HyCeram ceramic details bring color directly into the bezel<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>titanium rotors are anodized in yellow, green, or blue with Super LumiNova highlights<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>Ilori\u2019s typography is etched into the clasp<\/p>\n<p>the numbers are also rendered in Ilori\u2019s own typography<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>the series is limited to 400 pieces each<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:\u00a0<\/strong>M.A.D.1S \u2018Grow Your Dreams\u2019<\/p>\n<p><strong>artist:\u00a0<\/strong><a href=\"https:\/\/yinkailori.com\/\">Yinka Ilori<\/a> | <a href=\"https:\/\/www.instagram.com\/yinka_ilori\/?hl=en\">@yinka_ilori<\/a><\/p>\n<p><strong>brand:\u00a0<\/strong><a href=\"https:\/\/www.mbandf.com\/madeditions\">M.A.D.Editions<\/a> | <a href=\"https:\/\/www.instagram.com\/m.a.d.editions\/\">@m.a.d.editions<\/a><\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/design\/yinka-ilori-color-botanical-motifs-mad-editions-watch-mad1s-grow-your-dreams-08-26-2025\/\">yinka ilori brings punchy color and botanical motifs with M.A.D.editions watch<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>artist yinka ilori turns his hand to watchmaking \u00a0 British Nigerian multidisciplinary artist and designer Yinka Ilori has created his first watch collaboration with M.A.D.Editions, bringing his vibrant design language to the M.A.D.1S in a &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - 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