{"id":13502,"date":"2025-08-15T16:33:01","date_gmt":"2025-08-15T09:33:01","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/lolo-on-designing-haute-couture-costumes-for-universal-orlandos-epic-universe-theme-park\/"},"modified":"2025-08-15T16:33:01","modified_gmt":"2025-08-15T09:33:01","slug":"lolo-on-designing-haute-couture-costumes-for-universal-orlandos-epic-universe-theme-park","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/lolo-on-designing-haute-couture-costumes-for-universal-orlandos-epic-universe-theme-park\/","title":{"rendered":"LOLO on designing haute couture costumes for universal orlando\u2019s epic universe theme park"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">LOLO\u2019s detailed costumes in Universal Orlando\u2019s Epic Universe<\/h2>\n<p>\u00a0<\/p>\n<p><span>LOLO designs <\/span><a href=\"https:\/\/www.designboom.com\/tag\/fashion-design-phenomenons\/\">haute couture<\/a> <a href=\"https:\/\/www.designboom.com\/tag\/materials\/\">costumes<\/a><span> for the park employees and topical settings inside the Universal Orlando\u2019s Epic Universe theme park in Florida, US. From June 2025, the adventure park showcases the detailed and thorough craftsmanship by the London-based design studio for the location\u2019s The Wizarding World of Harry Potter: Ministry of Magic and Dark Universe. <\/span>LOLO\u2019s founder, Laurent Guinci, sits down with designboom<span> and lets us into the studio\u2019s design process, one that studies eachworld\u2019s backstory, periods, colors, and materiality, to name a few.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>He tells us in our <a href=\"https:\/\/www.designboom.com\/tag\/design-interviews\/\">interview<\/a>, <span>\u2018we design costumes that belong to a world, whether we\u2019re designing the waterpark, wizarding world, or epic universe, the approach is always the same. It\u2019s story, fashion, function for the garments. We try to have the same energy in the designs that we bring. Everything is character driven. This is why I call them costumes. They\u2019re not staff uniforms anymore.\u2019 <\/span><span>For the founder, it\u2019s about bringing an element of fashion into our garments and an immersive experience so that visitors live and feel as if they were in the world that the costumes refer to, such as The Wizarding World of Harry Potter, alongside the Universal Orlando\u2019s Epic Universe.<\/span><\/p>\n<p>Dobby\u2019s costume for The Wizarding World of Harry Potter: Ministry of Magic | all images courtesy of Universal, unless stated<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">Design process from sketches and fabrics to accessories<\/h2>\n<p>\u00a0<\/p>\n<p><span>LOLO\u2019s costume design process begins with a brief from the Universal\u2019s team. The research process starts, and it takes the <\/span><a href=\"https:\/\/lolo.design\/\">team<\/a><span> into studying and explaining each of the world\u2019s background stories and identities. <\/span><span>\u2018We treat each world like a couture house. They all have their own palettes and tailoring language, their DNA. No matter how many worlds we juggle with, LOLO designs them from inside out. We try to be faithful to our language and the message we want to show,\u2019 <\/span>says the studio founder.<span> He adds that no matter what the lands they need to design the costumes for, they easily jump from one world to another. They go from Universal Orlando\u2019s Epic Universe theme park to Fantastic Beasts, 1930s Paris, then to a more modern Harry Potter, and even to Nintendo and Minions, the projects they\u2019ve worked on before. <\/span>Laurent Guinci shares with designboom<span> that it\u2019s about juggling all these projects and having different views and approaches for each of them.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>\u2018Despite the fact that we do a creative job, there\u2019s a certain discipline in our way of working that allows us to shift gears while keeping every stitch grounded to the storytelling and the style of what we want to show,\u2019<\/span> he says.<span> The design team develops sketches, selects fabrics, and chooses accessories for each costume. Some characters receive items like wand holsters, umbrellas, or jewelry pieces. Others need hidden support structures to work with animatronic elements. Take The Wizarding World section, which combines elements from 1920s wizarding Paris and the British Ministry of Magic. Staff costumes include period-appropriate clothing for ministry workers, ride attendants, and other characters. Dark Universe features gothic horror themes based on classic Universal monster movies, including Dracula, Frankenstein, and The Wolf Man stories. These pieces, so detailed in their visuals, create the horror atmosphere that their respective movies have long made the viewers experience.<\/span><\/p>\n<p>haute couture costumes for The Wizarding World of Harry Potter: Ministry of Magic on stage<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">printed linings and frayed hems add to worldbuilding<\/h2>\n<p>\u00a0<\/p>\n<p><span>LOLO has worked on previous Universal projects, including Volcano Bay water park and Universal Beijing Resort. The studio also designed costumes for Super Nintendo World in Osaka and Warner Bros. Studio Tours in London and Tokyo. Designing the costumes for Universal Orlando\u2019s Epic Universe is already informed by the myriad of haute couture experiences of the founder and his team, not to mention charged by his degrees in Mathematics, Astronomy and Physics and backgrounds in fashion, design, and long-term working in the movie industry. It\u2019s these combinations that also allow him to emphasize the costumes\u2019 storytelling through clothing details. Small elements like printed linings, frayed hems, or shaped clasps contribute to character development and worldbuilding, and while these details may go unnoticed individually, they create overall realistic settings for the visitors.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>\u2018One example is a garment we created for the new Ministry characters at Epic Universe, a kind of elegant bureaucrat in a magical world. We layered pinstriped civil servant tailoring with Wizarding collar gowns infused with a cinematic blue and purple palette reminiscent of films, but also the fact that Shacklebolt is head of the MOM, and I wanted this to come out in the costumes of the Staff at the MOM,\u2019 <\/span>Laurent Guinci explains to designboom.<span> The end result was a three-piece ensemble that felt and looked steeped in realism touched by something fantastical. <\/span><span>\u2018That\u2019s a LOLO hallmark: fashion history colliding with fiction,\u2019<\/span> he says.<span> In the rest of our interview with the designer and LOLO\u2019s studio founder, he walks us through the hidden animatronic-support structures in some costumes, the design and detail requirements of the costumes, and how the studio ensures coherence in their visuals, as well as turning these works of art and design into objects outside of Universal Orlando\u2019s Epic Universe.\u00a0<\/span><\/p>\n<p>costume for Dugold McPhail | all costume views courtesy of LOLO<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">Interview with LOLO\u2019s studio founder Laurent Guinci<\/h2>\n<p>\u00a0<\/p>\n<p>Designboom (DB): Each costume reflects the kind of setting that\u2019s tailored to a particular theme park or setting. What does your research phase look like? When you receive a brief, for example, from Universal, how do you go from having this concept to actual designs?<\/p>\n<p>\u00a0<\/p>\n<p>Laurent Guinci (LG): <span>A lot of research goes into it, as well as team effort. We usually get the idea and then look into the script if there\u2019s a script. We do our research in terms of historical period documents. We also work by feelings and fashionable elements we could include in our presentations, and we look at color schemes we want to use for the designs of the costumes. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>Then, we either work individually and regroup or start working as a group and go in different directions. We develop prints according to the period and the job, and that part of the job is important because it allows us to work quickly afterwards and make decisions and directions. I manage to have a vision quickly of what I want, and once we\u2019ve got all those mood boards established, we know what direction to take and move forward from there.<\/span><\/p>\n<p>view of the Librarian Ghost\u2019s costume<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>DB: How do you go with the color schemes? Is it based on the research you were doing, or is it more intuitive, as you mentioned you also have partly intuitive feelings for this?<\/p>\n<p>\u00a0<\/p>\n<p>LG: <span>Different elements and concepts depend on the environment. Sometimes I decide to go as per intuitions. It\u2019s a lot of feeling, but it also depends on the environment we want to create. For example, when we create for Harry Potter, we try to be down to earth and faithful to the films and the color scheme in the films. The colors are important to me. Sometimes I joke that what you see as blue and what I see as blue are two different colors. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>Still, we are accurate with the pantones we want to use. For example, the bathroom in the films is from the 1990s, but the costumes we created for Epic Universe are from the 1930s. It\u2019s still blue, but it\u2019s a different blue. It\u2019s still blue, but it\u2019s more powdery. I wanted to feel that period element by looking at the color.<\/span><\/p>\n<p>costume view of Cassandra Trelaney<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>DB: What are the usual materials you work with, and have you experimented with biomaterials or alternative materials in your costumes?<\/p>\n<p>\u00a0<\/p>\n<p>LG:<span> In terms of theme park work and costumes for the show, one thing we are conscious about is the quantity and the needs in operation. Unfortunately, we are not able to use materials we would normally use on a film or on a one-off garment in a video (for example, silk is a no when you use it in a theme park because they want to wash it many times). We have a clear idea of the feel, the texture, and the way the fabric is woven, but at times we have to compromise because the operation found a fabric that is more suitable and because they need to wash it 100 times and it still needs to feel alive. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>I\u2019m pushing the boundaries in terms of finishes, stitches, and raw edges. Some of the costumes have stitches and paint with different effects. When I first started, raw edges were something the clients didn\u2019t want to hear about. The first time I talked about distressing or damaging a garment, it was outrageous for them, but now they understand that according to world we want to show, we have to come to this at times.\u00a0<\/span><\/p>\n<p>studio founder Laurent Guinci tells us they <em>\u2018design costumes that belong to a world\u2019<\/em><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>DB: So it\u2019s constant innovation and generation of ideas.<\/p>\n<p>\u00a0<\/p>\n<p>LG:<span> This is why LOLO has been successful. As you said early in this interview, we don\u2019t treat them as staff uniforms. We treat them as costumes. It\u2019s a fashion statement we bring into the theme park.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>DB: They\u2019re a fashion statement, and some of the costumes even have animatronics installed. Did you face any technical challenges in terms of combining or retaining that feel of the costumes while using technology, including the overall weight and flexibility?<\/p>\n<p>\u00a0<\/p>\n<p>LG:<span> This is where my years on films became handy (I also worked on the technical side of films). When we have to work with animatronics, I feel comfortable and face all the problems and see first what the movement is. If an animatronic moves the arms all the time, then there\u2019s going to be a problem with the fabrics there. On films, you learn to adapt quickly and efficiently. It\u2019s the same process I have in theme parks when they talk to me about animatronics, like in the dark ride at Epic Universe or Hagrid for the motorbike rides in the Wizarding World. It\u2019s different work because the fabrics need to be more durable.\u00a0<\/span><\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>the visuals are character driven<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p><span><strong>LG (continue):<\/strong> A lot of the time they need to be lined with different materials so they don\u2019t create friction or interfere with the wires or the mechanism. You think differently about the way you cut your costume or have wider sleeves because the arms are going to go up and down. You adapt to the movement and the environment. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>For example, talking about the Hagrid ride, not that you see it or anyone would know because the costume looks identical to the one in the film. <\/span><span>But that costume is completely weatherproof because Hagrid is in the outside elements. He is in the hut, which is covered, but the hut is open to the elements. In Orlando, we have to protect it from humidity, heat, and rain. Despite the fact that you don\u2019t realize it, that costume is completely different and treated as a totally different element. We do not use silk on this garment.<\/span><\/p>\n<p>costume view of Simon Merchant<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>DB: You\u2019ve designed many collections. Do you have a costume or masterwork that you resonate with?<\/p>\n<p>\u00a0<\/p>\n<p>LG: <span>As a designer, I evolve all the time. At one time I would have one favorite or one thing that inspires me, then I do another job and like that one instead. There have been influential designs in my path, however. The designs I did for the Hulk were influential in my work because we won an award for it. Then, the work we did for Skull Island was the same. Then, we jumped to Volcano Bay and got awards for it, too. It\u2019s a progression.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>There are designs I love more because I\u2019ve matured and put more effort into them. Now Universal, or other clients like Warner Brothers, are not scared of trusting us and pushing our creative envelope. They let us do things we didn\u2019t have the liberty to do at the beginning. It\u2019s more satisfying. Do I have a favorite costume? No. They all have a reason to be. They all have a raison d\u2019\u00eatre, as we say in French. They have a purpose in the story they\u2019re telling and a fashion statement to make, whether it\u2019s bringing a period element into something more modern or linking a fashion element into a theme park.<\/span><\/p>\n<p>costume view of Mad-Eye Moody<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>DB: Do you see your costumes and designs living outside their designated collections?<\/p>\n<p>\u00a0<\/p>\n<p>LG:<span> Some of them are. Some of our elements or graphics are taken into merchandising. For me, this is the most rewarding thing. It\u2019s like an evolution of my costumes and designs into another step. It\u2019s never just about the costume. It\u2019s wearable storytelling. The fact that our pieces or accessories or a print influence merchandising and they use it to do something else, I\u2019m proud of it. It allows visitors to have a bit of the world we create. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>It\u2019s not cosplay anymore. It\u2019s fashion from one of our universes. <\/span><span>We are currently exploring a full merchandising collection where guests can wear the world they live in. I\u2019m fashion forward and fashion thinking. There are great technologies in fabrics now. Some are expensive to develop, but there are more techniques we can use. <\/span><\/p>\n<p>Frankenstein\u2019s haute couture costume at Dark Universe<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>LG (continues):<\/strong> <span>I\u2019m keen to get inspired, go to shows, and see new products we could use. I\u2019m interested in shapes and comfort because if we design a staff uniform, my main objective is comfort. Of course I try to do something beautiful, but it\u2019s got to be stretched, comfortable, with gussets when needed or elasticated bands on the waistband you don\u2019t see at the back. I keep grabbing ideas from shows, exhibits, or magazines.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>A lot of it is from my gut. I like to be different and grow all the time. I like to change things. I like to offer something slightly different all the time. It\u2019s fresh, new, and interesting. It\u2019s not d\u00e9j\u00e0 vu. It\u2019s about offering something new all the time in the products we do. Talking about evolution and being in an immersive environment, we design so that fashion becomes atmosphere. This is a very important vision we have.<\/span><\/p>\n<p>view of the Wolf Man costume at Dark Universe<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>elements like printed linings add to worldbuilding of the costumes<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>\u00a0<\/p>\n<p>project info:<\/p>\n<p>\u00a0<\/p>\n<p>theme park: <span>Universal Orlando\u2019s Epic Universe<\/span><\/p>\n<p>studio: <a href=\"https:\/\/lolo.design\/\"><span>LOLO<\/span><\/a><span> | <\/span><a href=\"https:\/\/www.instagram.com\/lolocreativedesign\/\"><span>@lolocreativedesign<\/span><\/a><\/p>\n<p>founder:<span> Laurent Guinci | <\/span><a href=\"https:\/\/www.instagram.com\/laurentguinci\/\"><span>@laurentguinci<\/span><\/a><\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/design\/lolo-design-haute-couture-costumes-universal-orlando-epic-universe-theme-park-laurent-guinci-interview-08-15-2025\/\">LOLO on designing haute couture costumes for universal orlando\u2019s epic universe theme park<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOLO\u2019s detailed costumes in Universal Orlando\u2019s Epic Universe \u00a0 LOLO designs haute couture costumes for the park employees and topical settings inside the Universal Orlando\u2019s Epic Universe theme park in Florida, US. From June 2025, &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LOLO on designing haute couture costumes for universal orlando\u2019s epic universe theme park - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/lolo-on-designing-haute-couture-costumes-for-universal-orlandos-epic-universe-theme-park\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOLO on designing haute couture costumes for universal orlando\u2019s epic universe theme park - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"LOLO\u2019s detailed costumes in Universal Orlando\u2019s Epic Universe \u00a0 LOLO designs haute couture costumes for the park employees and topical settings inside the Universal Orlando\u2019s Epic Universe theme park in Florida, US. 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