{"id":13143,"date":"2025-08-04T15:29:33","date_gmt":"2025-08-04T08:29:33","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/how-is-taxi-studio-using-ai\/"},"modified":"2025-08-04T15:29:33","modified_gmt":"2025-08-04T08:29:33","slug":"how-is-taxi-studio-using-ai","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/how-is-taxi-studio-using-ai\/","title":{"rendered":"How is Taxi Studio using AI?"},"content":{"rendered":"

Taxi Studio<\/a> is a Bristol-based brand and design agency which works with clients like Carlsberg, Coca-Cola and the BBC. Here the studio\u2019s AI lead, Stu Tallis, explains how they are using AI.<\/p>\n

You can see all the articles in this series here<\/a>.<\/p>\n

Broadly speaking, are you excited for how AI will change the design industry, or nervous?<\/h5>\n

It\u2019s fair to say that I\u2019m both excited and nervous in equal measure. It\u2019s not often that advancements in technology have such a seismic impact on an industry. With AI, the impact isn\u2019t confined to one industry, it\u2019s every industry, globally. This is big.<\/p>\n

AI is going to fundamentally change how we work and how human value is perceived, and that\u2019s the key aspect we should be focusing on.<\/p>\n

We will all be using AI tools and platforms moving forward (in fact, many of us already are, whether we realise it or not) whether that\u2019s automating repetitive tasks, augmenting our creative process, or acting as a digital advisor.<\/p>\n

What we need to focus on is having a clear point of view about where we as humans add irreplaceable value.<\/p>\n

Where, without us, the work simply wouldn\u2019t be as good. For now, one thing AI can\u2019t replicate is empathy, understanding human emotion, or having that gut instinct that tells you, \u201cSomething about this doesn\u2019t feel right,\u201d and then exploring that insight to create something extraordinary.<\/p>\n

What excites me most is that AI will open doors. New opportunities, new ways of thinking, and new creative approaches.<\/p>\n

But I\u2019m also nervous because AI will inevitably take over many production tasks, and that will result in some job losses. As someone with emotions and empathy, I can\u2019t ignore that.<\/p>\n

Still, I believe that the human ability to dream, feel, and intuit will always remain a crucial and irreplaceable part of the creative process.<\/p>\n

Do you have an agreed policy around AI as a business? If so, how did you create it?<\/h5>\n

Yes, we do. In March 2024, after months of exploring, experimenting, and attending seminars and talks on AI, we concluded that this technology is here to stay and it was going to change everything.<\/p>\n

At the same time, it was evolving at breakneck speed. Aggressive, chaotic, and very much like the \u201cwild west.\u201d New tools and platforms were launching almost daily. Clients were excited one moment and hesitant the next. Confusion and hype were everywhere.<\/p>\n

We felt it was our responsibility as a business to set clear guardrails, both to ensure we had control of how AI was used internally, and to provide transparency to our clients so they could trust that we were using it responsibly.<\/p>\n

With that in mind, and inspired by my love of Isaac Asimov, author of I, Robot<\/em> and his famous Three Laws of Robotics, I felt we needed our own equivalent.
\nSo, we created our Five Principles of AI<\/a>, which guide how we explore and apply AI tools across our business and client work..<\/p>\n

When did you realise AI was going to have an impact on design?<\/h5>\n

Myself and one of our co-founders, Ryan Wills, have always been keen advocates of science and technology.<\/p>\n

In 2023, when AI really began to gain momentum and Midjourney became available to the public, we had a moment where we said, \u201cWe need to get on top of this.\u201d<\/p>\n

Shortly afterwards, The Dieline released a video, Exploring the Intersection of AI, Design, and Packaging: Insights and Techniques<\/em>.<\/p>\n<\/p>\n

That was a real WOW moment for us. It opened our minds to the possibilities and quickly expanded our awareness of emerging tools that could help us visualise answers to \u201cWhat if?\u201d questions almost instantly.<\/p>\n

It was clear that AI had the potential to augment our creative workflows, of course, always in a safe and confidential way.<\/p>\n

Have you undergone any AI training, either as a studio or individuals? If so, what was it, and what impact did it have?<\/h5>\n

Yes, we have. By mid-2024, I felt that the design team had developed a strong grasp of some AI tools, and I could already see the positive effects on our creative output.<\/p>\n

AI had become a natural part of the process in many ways. However, I knew there was more we could do across all areas of the studio.<\/p>\n

From client services through to operations and strategy. I started to look for training partnerships and there were countless opportunities out there, but it was difficult to discern which were genuinely valuable and credible, versus those simply jumping on the AI bandwagon to make a quick profit.<\/p>\n

In the end, we partnered with the Pratt Institute, which is led by industry creatives who truly understand both our business, and the future of AI. We ran an intensive course with them in January, focusing on what AI is, how to master the art of prompt writing, how to leverage ChatGPT (including building custom GPTs to automate workflows), as well as a crash course in Midjourney and Adobe Firefly.<\/p>\n

The experience really nurtured a mindset shift. From design thinking to thinking design across the entire business.<\/p>\n

It made AI feel less daunting and far more accessible. As a result, the team gained an accreditation in \u2018Creative AI in Design\u2019 and began experimenting and integrating these tools into their daily workflows with confidence, which was exactly the impact I\u2019d hoped for.<\/p>\n

How do you use AI in the studio\u2019s creative process? What is it good for? Where are its shortcomings?<\/h5>\n

We ultimately use AI to augment our creative process; to visualise our thinking at speed. That\u2019s our main application right now.<\/p>\n

When we have an idea, instead of spending many hours crafting early visuals, we use AI to accelerate the visualisation stage. This means we can dedicate more time to ideation and problem-solving, which is where the real value lies.<\/p>\n

The challenge is that these tools are still relatively new, and it can sometimes feel like a false economy \u2013 you don\u2019t always get the results you hope for.<\/p>\n

AI-generated images can be flat, difficult to adjust, and achieving consistent output isn\u2019t always straightforward.<\/p>\n

However, this is improving rapidly. I believe that we, along with other businesses, will need to invest in both training and the time required to become fluent in these tools and the new language that comes with them.<\/p>\n

Do you think clients care if\/how you use AI in your work?<\/h5>\n

Yes, absolutely. This is exactly why we developed our Five Principles of AI, to ensure transparency and build trust.<\/p>\n

Our clients are on the same journey as we are, navigating this new frontier of AI alongside agencies like ours, so open communication has been essential from the outset.<\/p>\n

Each client is at a different stage of adoption and has their own policies and perspectives on AI. So it\u2019s crucial that we understand these nuances and align our teams accordingly.<\/p>\n

This ensures everyone is clear on what can and cannot be used in the creative process when working with specific clients.<\/p>\n

Do you use AI for any non-creative aspects of running your business? If so what, and how does it help?<\/h5>\n

Since completing our training, teams across different functions of the business have been exploring various ways to use AI.<\/p>\n

We are also proactively working on solidifying these practices. Our focus is on identifying where AI can help automate certain tasks, streamline processes, and make us more efficient. Ultimately freeing up more time to focus on the important, high-value work.<\/p>\n

Beyond the best known tools, what is one AI tool that you would recommend to other design studios?<\/h5>\n

I would recommend Vizcom<\/a>. It\u2019s an excellent tool for enhancing the design process, allowing you to take a hand-drawn sketch of an idea and quickly transform it into a 3D visual that can be refined, modified, and developed at speed.<\/p>\n

\nWhat to read next: <\/strong>How is MOTTO using AI?<\/a> | Taxi Studio balances trust and play in Yoloh rebrand<\/a> | Stress, spinning plates and free pitching \u2013 what\u2019s it like to start your own studio?<\/a> | Turning Points: Peter Anderson Studio<\/a>\n<\/div>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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