{"id":13036,"date":"2025-07-31T16:30:24","date_gmt":"2025-07-31T09:30:24","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/pharrell-williams-nigo-partner-with-not-a-hotel-on-japa-valley-tokyo-launching-in-2027\/"},"modified":"2025-07-31T16:30:24","modified_gmt":"2025-07-31T09:30:24","slug":"pharrell-williams-nigo-partner-with-not-a-hotel-on-japa-valley-tokyo-launching-in-2027","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/pharrell-williams-nigo-partner-with-not-a-hotel-on-japa-valley-tokyo-launching-in-2027\/","title":{"rendered":"pharrell williams & NIGO partner with NOT A HOTEL on \u2018japa valley tokyo\u2019, launching in 2027"},"content":{"rendered":"

limited-run destination Japa Valley Tokyo to open in 2027<\/h2>\n

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Singer and fashion designer Pharrell Williams and artistic director of Kenzo, NIGO, present Japa Valley Tokyo, a one-hectare art, retail<\/strong><\/a>, and hospitality<\/strong><\/a> complex sited near Yurakucho Station in central Tokyo<\/a>, <\/strong>set to open in 2027. Conceived in partnership with NOT A HOTEL<\/strong><\/a>, the project transforms the site of the former Shin-Yurakucho Building, currently a temporary park developed by Mitsubishi Estate, into a limited-run destination. Drawing from California\u2019s<\/strong><\/a> Napa Valley as a conceptual model, the duo reimagines the wine region through a Japanese lens, replacing vineyards with sake breweries.<\/p>\n

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Japa Valley Tokyo is designed to operate as a temporary yet fully immersive precinct, built to channel a vision that Pharrell and NIGO have cultivated over more than two decades of friendship and collaboration. The two creatives serve as co-chief visionaries of the site, which will also feature artwork by KAWS<\/strong><\/a> and pop-up installations from a rotating lineup of artists, chefs, and designers. While much remains under wraps, the project\u2019s scale and vision suggest a kind of tourism that values cultural depth and thoughtful design.<\/p>\n

images courtesy of Japa Valley Tokyo<\/p>\n

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Pharrell and NIGO appointed Creative advisors for not a hotel<\/h2>\n

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Founded in 2020, Japanese hospitality startup<\/strong><\/a> NOT A HOTEL has carved out a distinctive business model in the Japanese market, currently operating at four sites, and has announced upcoming properties in Ishigaki, Minakami, and Setouchi (the latter designed by Bjarke Ingels Group), with further expansions underway. Pharrell and NIGO\u2019s recent appointment as creative advisors and investors in the company formalizes their growing influence in how the brand defines hospitality as a curated experience.<\/p>\n

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Pharrell and NIGO\u2019s partnership with NOT A HOTEL has been steadily expanding. In early 2025, the company announced THE NIGO HOUSE, a cliffside retreat in Futtsu, Chiba, curated in its entirety by NIGO, down to the vintage Prouv\u00e9 furniture and the hand-built tea room for the traditional sad\u014d ceremony. In the fall of that year, Pharrell\u2019s auction platform JOOPITER offered a chance to stay at the house before its public opening.<\/p>\n

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In Japa Valley Tokyo, this fresh, short-term experiment<\/strong><\/a> of theirs, they aim to bring people together through seasonal experiences that shape a sense of place.<\/p>\n<\/p>\n

Pharrell Williams and NIGO present Japa Valley Tokyo, a one-hectare art, retail, and hospitality complex<\/p>\n

the site will feature artwork by KAWS and pop-up installations from a rotating lineup of artists, chefs, and designers<\/p>\n

the project\u2019s scale and vision suggest a kind of tourism that values cultural depth<\/p>\n

\t<\/p>\n

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set to open in 2027<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n

\t\t<\/p>\n

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project info:<\/strong><\/p>\n

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name:<\/strong> Japa Valley Tokyo<\/a> | @japavalley_official<\/a><\/p>\n

creative advisors:<\/strong> Pharrell Williams<\/a> | @pharrell<\/a>, NIGO<\/a> |\u00a0<\/p>\n

development:<\/strong> NOT A HOTEL<\/a> |\u00a0@notahotel_official<\/a><\/p>\n

location:<\/strong> near Yurakucho Station, Chiyoda, Tokyo, Japan<\/p>\n

site area:<\/strong> approx. 1 hectare<\/p>\n

\u00a0<\/p>\n

featured artist:<\/strong> KAWS<\/a> | @kaws<\/a><\/p>\n

site development: <\/strong>Mitsubishi Estate<\/p>\n

The post pharrell williams & NIGO partner with NOT A HOTEL on \u2018japa valley tokyo\u2019, launching in 2027<\/a> appeared first on designboom | architecture & design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

limited-run destination Japa Valley Tokyo to open in 2027 \u00a0 Singer and fashion designer Pharrell Williams and artistic director of Kenzo, NIGO, present Japa Valley Tokyo, a one-hectare art, retail, and hospitality complex sited near … <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"\npharrell williams & NIGO partner with NOT A HOTEL on \u2018japa valley tokyo\u2019, launching in 2027 - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/pharrell-williams-nigo-partner-with-not-a-hotel-on-japa-valley-tokyo-launching-in-2027\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"pharrell williams & NIGO partner with NOT A HOTEL on \u2018japa valley tokyo\u2019, launching in 2027 - 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