{"id":12822,"date":"2025-07-24T18:29:37","date_gmt":"2025-07-24T11:29:37","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/zele-collective-turns-uber-eats-entire-menu-into-22-meter-long-print-artwork\/"},"modified":"2025-07-24T18:29:37","modified_gmt":"2025-07-24T11:29:37","slug":"zele-collective-turns-uber-eats-entire-menu-into-22-meter-long-print-artwork","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/zele-collective-turns-uber-eats-entire-menu-into-22-meter-long-print-artwork\/","title":{"rendered":"z\u00e9l\u00e9 collective turns uber eats\u2019 entire menu into 22-meter-long print artwork"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">Menu du Jour stretches 22.13 meters of food delivery options<\/h2>\n<p>\u00a0<\/p>\n<p>Menu du Jour is a conceptual installation by Z\u00e9l\u00e9 Collective that translates the digital interface of <strong><a href=\"https:\/\/www.designboom.com\/tag\/food-art\/\">food<\/a><\/strong> delivery services into a large-scale physical object. The work takes the form of a restaurant menu measuring 22.13 meters in length and is constructed from data manually gathered from the Uber Eats platform. The <strong><a href=\"https:\/\/www.designboom.com\/tag\/interactive-installation\/\">installation<\/a><\/strong> invites viewers to confront algorithmic excess, decision anxiety, and the paradox of infinite choice.<\/p>\n<p>\u00a0<\/p>\n<p>At exactly 12:00 PM on a weekday, all available dishes, including starters, mains, and desserts, were recorded manually, without the use of scripts or automated tools. This process highlights the extensive, repetitive labor involved in interfacing with algorithmic systems that appear seamless to users. The collected information was formatted following the graphic conventions of traditional restaurant menus: serif typefaces, <strong><a href=\"https:\/\/www.designboom.com\/tag\/typography-design\/\">typographic<\/a><\/strong> hierarchy, and red grid lines. These visual cues reference the physical menus typically found in caf\u00e9s and bistros, establishing a contrast between analog familiarity and digital excess.<\/p>\n<p>all images courtesy of Charles-Antoine De Sousa, <a href=\"https:\/\/www.instagram.com\/zele_collective\/\">Z\u00e9l\u00e9 Collective<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">Z\u00e9l\u00e9 Collective prints a\u00a0physical archive of digital abundance<\/h2>\n<p>\u00a0<\/p>\n<p>By presenting this data in a continuous, scroll-like form, the installation materializes the volume of algorithmically delivered choices. The piece explores the cognitive overload caused by choice saturation, and the strange tension between digital fluidity and physical exhaustion. \u2018It\u2019s part of an ongoing reflection on our relationship to consumption, decision-making, and information excess in platform culture. Menu du Jour is both humorous and critical, a physical confrontation with the invisible structures shaping our daily appetites,\u2019 shares <strong><a href=\"https:\/\/www.instagram.com\/zele_collective\/\">artist<\/a><\/strong> Charles-Antoine De Sousa, member of Z\u00e9l\u00e9 Art Collective.<\/p>\n<\/p>\n<p>the installation physically visualizes the entire Uber Eats menu<\/p>\n<p>the work critiques algorithmic abundance and its effect on decision-making<\/p>\n<p>Menu du Jour stretches 22.13 meters across the gallery floor<\/p>\n<p>a physical archive of countless digital food choices<\/p>\n<p>endless listings turn into a single, continuous form<\/p>\n<p>Serif fonts recall classic restaurant menu design<\/p>\n<p>analog aesthetics meet digital content in this oversized menu scroll<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>the installation invites viewers to confront infinite choice as material reality<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>manual labor contrasts the apparent convenience of delivery apps<\/p>\n<p>the menu scroll evokes the format of traditional bistro menus<\/p>\n<p>a snapshot of digital consumption captured in print<\/p>\n<p>the installation documents the paradox of seamless interfaces and invisible effort<\/p>\n<p>Charles-Antoine De Sousa reinterprets digital routines through physical space<\/p>\n<p>the format emphasizes accumulation and repetition<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>a commentary on daily interactions with platform algorithms<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:<\/strong>\u00a0Menu du jour<br \/>\n<strong>designer:<\/strong>\u00a0Z\u00e9l\u00e9 Collective | <a href=\"https:\/\/www.instagram.com\/zele_collective\/\">@zele_collective<\/a>, Charles-Antoine De Sousa | <a href=\"https:\/\/www.instagram.com\/desouzzzzz\/\">@desouzzzzz<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p class=\"p1\">designboom has received this project from our\u00a0<a href=\"https:\/\/www.designboom.com\/readers-submit\"><span class=\"s1\">DIY submissions<\/span><\/a>\u00a0feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers\u00a0<a href=\"https:\/\/www.designboom.com\/readers\/\"><span class=\"s1\">here.<\/span><\/a><\/p>\n<p class=\"p1\">\u00a0<\/p>\n<p class=\"p1\">edited by: christina vergopoulou | designboom<\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/art\/zele-collective-uber-eats-entire-menu-22-meter-long-print-artwork-menu-du-jour-07-24-2025\/\">z\u00e9l\u00e9 collective turns uber eats\u2019 entire menu into 22-meter-long print artwork<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menu du Jour stretches 22.13 meters of food delivery options \u00a0 Menu du Jour is a conceptual installation by Z\u00e9l\u00e9 Collective that translates the digital interface of food delivery services into a large-scale physical object. &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - 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