{"id":12678,"date":"2025-07-20T05:30:11","date_gmt":"2025-07-19T22:30:11","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/vibrant-balloons-nestle-within-metallic-scaffolding-atop-seouls-playful-urban-hub-by-ssp\/"},"modified":"2025-07-20T05:30:11","modified_gmt":"2025-07-19T22:30:11","slug":"vibrant-balloons-nestle-within-metallic-scaffolding-atop-seouls-playful-urban-hub-by-ssp","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/vibrant-balloons-nestle-within-metallic-scaffolding-atop-seouls-playful-urban-hub-by-ssp\/","title":{"rendered":"vibrant balloons nestle within metallic scaffolding atop seoul\u2019s playful urban hub by SSP"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">SSP\u2019s Blooming Clouds Reframes an Abandoned Gangnam Site<\/h2>\n<p>\u00a0<\/p>\n<p>Located near Samseong Station in <strong><a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-korea\/\">Seoul\u2019s<\/a><\/strong> Gangnam district, Blooming Clouds by SSP \u2013 Studio Sunggi Park introduces a spatial and visual intervention within a dense urban fabric. The project <strong><a href=\"https:\/\/www.designboom.com\/tag\/renovation-architecture-and-design\/\">repurposes<\/a><\/strong> an abandoned site to create a public-facing space defined by modular <strong><a href=\"https:\/\/www.designboom.com\/tag\/scaffolding\/\">scaffolding<\/a><\/strong>, lightweight forms, and flexible programming. Designed as an \u2018urban oasis,\u2019 the structure offers a visual and experiential contrast to its surrounding high-rise office towers.<\/p>\n<p>\u00a0<\/p>\n<p>The design centers on a <strong><a href=\"https:\/\/www.designboom.com\/tag\/balloons\/\">balloon<\/a><\/strong>-nested scaffolding system. Typically used in construction for support and safety, here, system scaffolding is repurposed as a structural and architectural framework. Painted white to distinguish it from its industrial origins, the scaffolding holds floating balloons of varied scales. This contrast between rigid geometry and soft organic forms generates a dynamic <strong><a href=\"https:\/\/www.designboom.com\/tag\/facades\/\">facade<\/a><\/strong> and spatial experience, referencing cloud formations and water imagery. The existing structure on site, partially built and abandoned since 1995, underwent extensive rehabilitation. Retaining only select structural components, the project introduced new <strong><a href=\"https:\/\/www.designboom.com\/tag\/steel\/\">steel<\/a><\/strong> beams and carbon fiber reinforcements to restore stability. This strategic reuse of existing infrastructure supports the sustainable goals of the project, minimizing demolition while adapting to new use scenarios.<\/p>\n<p>all images by <a href=\"https:\/\/www.instagram.com\/yoon_joonhwan\/\">Yoon Joonhwan<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">Blooming Clouds Reimagines Vacant Lot into Playful Urban Hub<\/h2>\n<p>\u00a0<\/p>\n<p>Public spaces are organized around a ground-level courtyard and outdoor plaza, designed for flexibility and user interaction. Movable modular furniture supports various programming needs, from informal gatherings to larger public events. A mirrored wall at the plaza\u2019s edge visually expands the site and reflects sky and greenery, reinforcing the project\u2019s conceptual link to nature. For the interior layout, the <strong><a href=\"https:\/\/sspsup.com\/Ver6\/\">design team<\/a><\/strong> at SSP \u2013 Studio Sunggi Park prioritizes circulation and transparency. A double-height staircase connects the ground floor to the basement, where green walls and stone art walls serve as both visual anchors and environmental devices. The basement level showroom is finished in white gypsum board for spatial clarity, with additional options considered for alternate material palettes, including blackened steel and marble furniture to accommodate future reconfigurations.<\/p>\n<p>\u00a0<\/p>\n<p>On the ground floor, the reception and lounge areas are arranged for intuitive movement between indoor and outdoor zones. Furnishings are modular and easily reconfigured, emphasizing adaptability and open-ended use. The roof features a large sculptural element, an oversized version of Bithumb\u2019s logo, emerging from the balloon cloud forms. While highlighting corporate identity, it also contributes to the surreal visual language of the building and acts as a landmark within the urban skyline. The landscape strategy is based on three concepts, Yard, Meadow, and Landform, integrated with the brand\u2019s identity and expressed through natural topographies. Outdoor furniture such as benches and tables encourages community use of the space, while the mirror wall enhances user interaction and perceptual play.<\/p>\n<\/p>\n<p>a modular cloudscape rises in Gangnam\u2019s dense urban grid<\/p>\n<p>balloon-nested scaffolding redefines conventional building frameworks<\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p>scaffolding becomes a permanent architectural feature<\/p>\n<p>the project transforms an abandoned site into a public-facing space<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>reinforced structure reclaims a long-abandoned framework<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>reception and lounge areas flow intuitively from inside to outside<\/p>\n<p>the rooftop sculpture anchors Bithumb\u2019s identity within the clouds<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>the double-height stairwell connects interior levels with spatial clarity<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>the public hub is designed for flexible, open interaction<\/p>\n<p>modular furniture allows for ever-changing public use scenarios<\/p>\n<p>cloud-like balloons introduce a sense of lightness and impermanence<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>system scaffolding is repurposed as both structure and sculpture<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>white-painted steel supports soft, floating forms above the plaza<\/p>\n<p>contrasts of hard and soft forms animate the building\u2019s facade<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:<\/strong>\u00a0Blooming Clouds<\/p>\n<p><strong>architect:<\/strong> <a href=\"https:\/\/sspsup.com\/Ver6\/\">SSP \u2013 Studio Sunggi Park<\/a> | <a href=\"https:\/\/www.instagram.com\/studiosunggipark\">@studiosunggipark<\/a><\/p>\n<p><strong>design team:<\/strong> Sunwook Jo, Myoungsoo Ha, Taerim Kim, Myoungjin Kim, Yoonha Shin<\/p>\n<p><strong>client:<\/strong> Bithumb (Corporate)<br \/>\n<strong>collaborators:<\/strong> CPA(Structure) Gunwoo (MEP)<\/p>\n<p><strong>location:<\/strong> Gangnam, Seoul, South Korea<\/p>\n<p><strong>photographer:<\/strong> Yoon Joonhwan | <a href=\"https:\/\/www.instagram.com\/yoon_joonhwan\/\">@yoon_joonhwan<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p class=\"p1\">designboom has received this project from our\u00a0<a href=\"https:\/\/www.designboom.com\/readers-submit\"><span class=\"s1\">DIY submissions<\/span><\/a>\u00a0feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers\u00a0<a href=\"https:\/\/www.designboom.com\/readers\/\"><span class=\"s1\">here.<\/span><\/a><\/p>\n<p class=\"p1\">\u00a0<\/p>\n<p class=\"p1\">edited by: christina vergopoulou | designboom<\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/architecture\/vibrant-balloons-metallic-scaffolding-seoul-playful-urban-hub-ssp-studio-sunggi-park-blooming-clouds-07-19-2025\/\">vibrant balloons nestle within metallic scaffolding atop seoul\u2019s playful urban hub by SSP<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SSP\u2019s Blooming Clouds Reframes an Abandoned Gangnam Site \u00a0 Located near Samseong Station in Seoul\u2019s Gangnam district, Blooming Clouds by SSP \u2013 Studio Sunggi Park introduces a spatial and visual intervention within a dense urban &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - 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