{"id":11708,"date":"2025-06-18T06:29:55","date_gmt":"2025-06-17T23:29:55","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/mystery-at-the-grooms-hermes-brings-interactive-installation-to-new-york\/"},"modified":"2025-06-18T06:29:55","modified_gmt":"2025-06-17T23:29:55","slug":"mystery-at-the-grooms-hermes-brings-interactive-installation-to-new-york","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/mystery-at-the-grooms-hermes-brings-interactive-installation-to-new-york\/","title":{"rendered":"mystery at the grooms\u2019: herm\u00e8s brings interactive installation to new york"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">an immersive mystery lands in new york<\/h2>\n<p>\u00a0<\/p>\n<p>At Pier 36 in downtown <a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-new-york\/\"><strong>Manhattan<\/strong><\/a>, <a href=\"https:\/\/www.designboom.com\/tag\/hermes\/\"><strong>Herm\u00e8s<\/strong><\/a> is set to open Mystery at the Grooms\u2019, a sprawling <a href=\"https:\/\/www.designboom.com\/tag\/interactive-installation\/\"><strong>interactive installation<\/strong><\/a> that invites visitors into a fictional French estate teeming with theatrical intrigue. The event runs from June 19th through June 29th and transforms a former warehouse into a series of immersive rooms populated by equestrian staff, luxurious objects, and a puzzle waiting to be solved.<\/p>\n<p>\u00a0<\/p>\n<p>The project centers on the Grooms\u2019 House, a domestic world created for the caretakers of the Herm\u00e8s horses. From the outset, the setting affirms the brand\u2019s equestrian heritage, which dates to 1837 when Herm\u00e8s was established as a harness and saddle maker. Here, that legacy is restaged with a twist \u2014 the horses have gone missing, and it\u2019s up to guests to locate them using a mobile phone-based game that links digital interactivity with physical exploration.<\/p>\n<p>\u00a0<\/p>\n<p>Six rooms \u2014 the Head Grooms\u2019 Office, Dormitory, Pantry, Refectory, Laundry, and Stock Room \u2014 have been outfitted as richly atmospheric spaces, with subtle shifts in lighting, sound, and scent setting the tone for each interior. Visitors begin their journey in a stylized garden filled with flower arrangements, horse-shaped topiaries, and luminous Herm\u00e8s motifs tucked into floral displays.<\/p>\n<p>Mystery at the Grooms\u2019 by Herm\u00e8s can be discovered at Pier 36 in New York City | image \u00a9 designboom<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">horses are hidden among herm\u00e8s objects<\/h2>\n<p>\u00a0<\/p>\n<p>Each unique space throughout <a href=\"https:\/\/www.hermes.com\/us\/en\/content\/338540-mystery-at-the-grooms-nyc\/\"><strong>Mystery at the Grooms\u2019<\/strong><\/a> functions as both a stage set and a showcase of Herm\u00e8s design. Items from the <a href=\"https:\/\/www.hermes.com\/us\/en\/\"><strong>fashion house<\/strong><\/a>\u2018s sixteen metiers \u2014\u00a0 including ready-to-wear, ceramics, equestrian gear, and leather goods \u2014 are integrated into the narrative, acting as a camouflage for the herd of missing horses.<\/p>\n<p>\u00a0<\/p>\n<p>The Laundry is lined with a rack of monochrome shirts on a conveyor belt, among which a horse-shaped patch peeks out from a sweatshirt. In another, guests lift a silver dome to reveal a mare hiding beneath. The attention to material detail is acute, with polished oak cabinets, custom textiles, and hand-painted tiles reinforcing the spirit of the brand.<\/p>\n<p>\u00a0<\/p>\n<p>Clues might be either visual or tactile. A hidden safe in the office opens only after the correct code is deciphered. In the dormitory, a peephole concealed behind a painting reveals another member of the missing herd. Throughout, the game is timed \u2014 visitors are allotted seven minutes per room, and progress is tracked digitally.<\/p>\n<p>the Head Groom\u2019s Office | image \u00a9 designboom<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">exploring the world of the grooms<\/h2>\n<p>\u00a0<\/p>\n<p>Performers dressed as grooms guide participants through the Herm\u00e8s-designed house, offering in-character hints to the mystery. One of the recurring voices belongs to \u2018Mr. Honore,\u2019 a fictional detective who takes his name from the street where the original Herm\u00e8s store still stands in Paris. His narration, heard through mobile speakers, adds a theatrical backdrop to the search and turns each design vignette into a moment of investigation.<\/p>\n<p>\u00a0<\/p>\n<p>Beyond the installation\u2019s fictional premise, Mystery at the Grooms\u2019 maintains a steady focus on the tactile and material world. Carrots stand in for knives in the refectory, and sculpted leather saddle bags hang beside handbags and handwoven blankets.<\/p>\n<p>\u00a0<\/p>\n<p>Those who succeed in finding the entire herd are offered a parting gift \u2014 a notebook and a coloring book, both designed by Herm\u00e8s. Originally debuted in Shanghai in late 2023, the installation will soon travel on to Tokyo, Singapore, and Paris.<\/p>\n<\/p>\n<p>the Dormitory | image \u00a9 designboom<\/p>\n<p>the Pantry | image \u00a9 designboom<\/p>\n<p>the Refectory | image \u00a9 designboom<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>the Laundry | image \u00a9 designboom<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>the Stock Room | image \u00a9 designboom<\/p>\n<p>\t<!-- CLOSE ARTICLE CONTENT --><\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>a groom stands in the Head Groom\u2019s office | image \u00a9\u00a0designboom<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>\u00a0<\/p>\n<p><strong>project info:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>name:\u00a0<\/strong><a href=\"https:\/\/www.hermes.com\/us\/en\/content\/338540-mystery-at-the-grooms-nyc\/\">Mystery at the Grooms\u2019<\/a><\/p>\n<p><strong>brand:\u00a0<\/strong><a href=\"https:\/\/www.hermes.com\/us\/en\/\">Herm\u00e8s<\/a> | <a href=\"https:\/\/www.instagram.com\/hermes\/\">@hermes<\/a><\/p>\n<p><strong>location:\u00a0<\/strong>Pier 36, New York, NY<\/p>\n<p><strong>on view:\u00a0<\/strong>June 18th \u2014 29th, 2025<\/p>\n<p><strong>photography:\u00a0<\/strong>\u00a9 designboom<\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/design\/mystery-grooms-hermes-interactive-installation-new-york-pier-36-06-18-2025\/\">mystery at the grooms\u2019: herm\u00e8s brings interactive installation to new york<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>an immersive mystery lands in new york \u00a0 At Pier 36 in downtown Manhattan, Herm\u00e8s is set to open Mystery at the Grooms\u2019, a sprawling interactive installation that invites visitors into a fictional French estate &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - 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