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Bershka unveils a new flagship store in the heart of Ibiza<\/a><\/strong>, redefining the traditional retail<\/a><\/strong> concept with a sculptural, sensorial space conceived as a living environment. Developed in collaboration with architecture and interior design studio El Departamento<\/a><\/strong>, the store departs from conventional retail typologies, positioning itself as a hybrid environment influenced by the island\u2019s social and cultural context and resonating with Generation Z and Generation Alpha. Located at Avinguda Bartomeu de Rosell\u00f3, 28\u201330, the project is organized into two distinct volumes with independent entrances; BERSHKA Woman covering 354 sqm, and BERSHKA Man occupying 126 sqm. Each space is designed with its own narrative, carefully curated to enhance user experience and create a sense of discovery.<\/p>\n Bershka Woman\u00a0 | all images courtesy of Bershka<\/a><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n In the women\u2019s store, circulation is structured around a large-scale mint-green metal installation referred to as El Lingote (\u2018The Ingot\u2019). This linear intervention slices through the interior, functioning simultaneously as a catwalk, display system, and immersive experience. As customers move through the space, El Lingote reveals curated vignettes, culminating in a fitting room area bathed in translucent pink light, playful, enveloping, and unmistakably designed for social sharing. The men\u2019s store, while more compact in surface area, utilizes verticality in the form of a\u00a0double-height volume to generate spatial impact. A central column serves as the organizing element, around which custom-designed furniture is arranged to define pathways and spatial zones. Material variation and directional green lighting characterize the fitting rooms, reinforcing a distinct identity within the overall store experience.<\/p>\n \u00a0<\/p>\n For both interiors, the design team<\/a><\/strong> employs a restrained material palette focused on neutrality and tactility. Finishes include limestone, sprayed concrete, white acrylic, and terrazzo marble flooring. Lighting systems are calibrated to balance immersive effects with functional clarity, combining directional and diffused sources.<\/p>\n \nBershka Woman<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Externally, the facade establishes continuity between the two volumes through a shared limestone treatment differentiated by tone, lighter on the women\u2019s store and cooler grey on the men\u2019s. A unified canopy bridges the two entrances, creating a visual and architectural link between the spaces.<\/p>\n \u00a0<\/p>\n The new Bershka Ibiza Flagship Store by El Departamento presents a redefinition of the retail environment as a configurable and multi-layered platform. Rather than emphasizing transactional function alone, the design incorporates elements that encourage exploration, engagement, and extended use. The result is a cohesive system of architectural and interior gestures that aligns with the brand\u2019s evolving retail strategy.<\/p>\n \nBershka Woman<\/p>\n \nBershka Woman<\/p>\n \nBershka Woman<\/p>\n \nBershka Woman<\/p>\n \nBershka Woman<\/p>\n \nBershka Woman<\/p>\n \nBershka Man<\/p>\n \nBershka Man<\/p>\n \nBershka Man<\/p>\n \nBershka Man<\/p>\n \u00a0<\/p>\n project info:<\/strong><\/p>\n \u00a0<\/p>\n name:<\/strong>\u00a0Bershka Ibiza Flagship Store<\/p>\n architect:\u00a0<\/strong>El Departamento<\/a>\u00a0|\u00a0@eldepartamento.estudio<\/a><\/p>\n lead architects:<\/strong>\u00a0Alberto Eltini & Marina Mart\u00edn<\/p>\n client:<\/strong> Bershka<\/a> | @bershka<\/a><\/p>\n area Bershka Woman:<\/strong> 354 sqm location:<\/strong> Avinguda Bartomeu de Rosell\u00f3, 28\u201330, Ibiza, Spain<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n designboom has received this project from our\u00a0DIY submissions<\/span><\/a>\u00a0feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers\u00a0here.<\/span><\/a><\/p>\n \u00a0<\/p>\n edited by: christina vergopoulou | designboom<\/p>\n The post el departamento sculpts sensory-driven gen Z interiors for bershka ibiza flagship store<\/a> appeared first on designboom | architecture & design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Bershka Ibiza Flagship Store by El Departamento \u00a0 Bershka unveils a new flagship store in the heart of Ibiza, redefining the traditional retail concept with a sculptural, sensorial space conceived as a living environment. Developed … <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"\n
\narea Bershka Man:<\/strong> 126 sqm<\/p>\n