{"id":11124,"date":"2025-05-29T18:35:08","date_gmt":"2025-05-29T11:35:08","guid":{"rendered":"http:\/\/cstc.vn\/blogtsk\/fromm-lab-calls-on-designers-to-reimagine-arab-heritage-for-international-competition\/"},"modified":"2025-05-29T18:35:08","modified_gmt":"2025-05-29T11:35:08","slug":"fromm-lab-calls-on-designers-to-reimagine-arab-heritage-for-international-competition","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/fromm-lab-calls-on-designers-to-reimagine-arab-heritage-for-international-competition\/","title":{"rendered":"FROMM.Lab calls on designers to reimagine arab heritage for international competition"},"content":{"rendered":"<h2 class=\"wow wow-yellow\">FROMM.LAB OPENS ITS FIRST INTERNATIONAL DESIGN COMPETITION<br \/>\n<\/h2>\n<p>\u00a0<\/p>\n<p><span>FROMM.Lab\u2019s First International Design Competition invites designers to reinterpret Arab heritage for today\u2019s global audiences. Under the theme \u2018Design for a Changing World: Bridging Cultures,\u2019 the competition seeks functional prototypes that reveal the richness and diversity of <\/span><a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-saudi-arabia\/\">Arab culture<\/a><span> through a contemporary lens. Participants can submit original concepts across four product categories \u2014 <\/span><a href=\"https:\/\/www.designboom.com\/tag\/chair-design\/\">seating<\/a><span>, tables, storage, and <\/span><a href=\"https:\/\/www.designboom.com\/tag\/lighting-installation-and-design\/\">lighting<\/a><span> \u2014 merging craftsmanship with modern design sensibilities.<\/span><\/p>\n<\/p>\n<p>\u00a0<\/p>\n<p><span>\u2018Design has the power to connect cultures and ideas,\u2019<\/span> says Alia Rachid, Founder &amp; CEO of FROMM<span>. <\/span><span>\u00a0\u2018This competition is an opportunity for creatives to explore heritage in a contemporary context.\u00a0 Through mentorship and international exposure, we aim to support the next generation in shaping a\u00a0 design language that\u2019s rooted, relevant, and forward-looking.\u2019<br \/>\n<\/span><\/p>\n<p>Alia Rachid, Founder &amp; CEO of FROMM. | all images courtesy of <a href=\"https:\/\/www.ip-arch.com\/en\"><span>FROMM.<\/span><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span>\u00a0<\/span><\/p>\n<h2 class=\"wow wow-yellow\">A PLATFORM CONNECTING HERITAGE AND CONTEMPORARY DESIGN<br \/>\n<\/h2>\n<\/p>\n<p>\u00a0<\/p>\n<p><span>FROMM.Lab is the educational platform of luxury design house FROMM., with roots in Msheireb Downtown Doha and a showroom in Milan. The initiative is committed to cross-cultural collaboration and heritage-informed innovation, providing opportunities for new voices in design to flourish. <a href=\"https:\/\/from-m.com\/pages\/competitions?fbclid=PAZXh0bgNhZW0CMTEAAacZN1d5Z0AUDx9sHOvkn4oAARoFixEZghCG6_8aqkeKxJMyiwSlhzswIP96mg_aem_OSlI6c5OaFdBTpzB33j3Ag\">The competition<\/a> reflects <a href=\"https:\/\/from-m.com\/\">FROMM.<\/a><\/span><span>\u2019s long-standing mission to operate at the intersection of tradition and modernity, craftsmanship and experimentation. It encourages the creation of objects that are poetic and practical, local and universal, opening a dialogue between past and present while shaping the design language of the future.<br \/>\n<\/span><\/p>\n<p>from left to right: Giulio Cappellini, Joseph Grima, Alia Rachid, Fahad Al Obaidly, Dan Thawley<\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wow wow-yellow\">MENTORSHIP, PROTOTYPING, AND GLOBAL EXPOSURE FOR FINALISTS<br \/>\n<\/h2>\n<\/p>\n<p>\u00a0<\/p>\n<p><span>Entries are expected to integrate stories, materials, and symbols from Arab heritage into designs that speak to a global audience. Selected finalists will benefit from mentorship provided by an international team of experts, including Giulio Cappellini, founder of Cappellini; Joseph Grima, architect and creative director of Design Academy Eindhoven; Aline Asmar d\u2019Amman, architect and founder of Culture in Architecture Paris, Luca Fois, professor of Product Design at Politecnico di Milano, who leads the FROMM.Lab team and Fahad Al Obaidly, Acting Director of Design Doha as judge.<\/span><\/p>\n<\/p>\n<p>\u00a0<\/p>\n<p><span>The finalist projects will be prototyped and produced under the FROMM. brand with full technical and material support. These designs will gain international media visibility and will be exhibited within FROMM.Collections at the Design Doha Biennale in April 2026. Through this exposure, the finalists will have the chance to present their vision to curators, collectors, and cultural leaders on a global stage.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span> <\/span><\/p>\n<p><a href=\"https:\/\/from-m.com\/pages\/competitions\">Registration<\/a> for the competition is open until June 15th, 2025. <br \/>\n\t<!-- CLOSE ARTICLE CONTENT -->\n\t<\/p>\n<div class=\"fullwidth-image\">\n<div class=\"layout-box\">\n<div class=\"page-content\">\n<p>the Haima\u2019 Armchair, part of the Shurouq Collection, co-designed with Qatari designer Maryam Al Suwaidi<\/p>\n<\/p>\n<\/div>\n<\/div><\/div>\n<p>\t<!-- OPEN ARTICLE CONTENT -->\t<\/p>\n<p>Aline Asmar d\u2019Amman | image \u00a9 Chloe Lereste<\/p>\n<p>Fahad Al Obaidly<\/p>\n<p>Luca Fois<\/p>\n<p>Giulio Cappellini<\/p>\n<p>Joseph Grima<\/p>\n<p>\u00a0<\/p>\n<p>project info:<\/p>\n<\/p>\n<p>competition: <span>Design for a Changing World: Bridging Cultures<\/span><\/p>\n<p>organizer: <a href=\"https:\/\/www.ip-arch.com\/en\"><span>FROMM.<\/span><\/a><span>| <\/span><a href=\"https:\/\/www.instagram.com\/fromm.lab\/\"><span>@fromm.lab<\/span><\/a><\/p>\n<p><span>mentors: Giulio Cappellini, Joseph Grima, Aline Asmar d\u2019Amman, and Luca Fois<br \/>\n<\/span><strong>registration deadline: <span>June 15th, 2025<\/span><\/strong><\/p>\n<p>The post <a href=\"https:\/\/www.designboom.com\/design\/fromm-lab-calls-designers-reimagine-arab-heritage-international-competition-05-29-2025\/\">FROMM.Lab calls on designers to reimagine arab heritage for international competition<\/a> appeared first on <a href=\"https:\/\/www.designboom.com\/\">designboom | architecture &amp; design magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FROMM.LAB OPENS ITS FIRST INTERNATIONAL DESIGN COMPETITION \u00a0 FROMM.Lab\u2019s First International Design Competition invites designers to reinterpret Arab heritage for today\u2019s global audiences. Under the theme \u2018Design for a Changing World: Bridging Cultures,\u2019 the competition &hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FROMM.Lab calls on designers to reimagine arab heritage for international competition - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/fromm-lab-calls-on-designers-to-reimagine-arab-heritage-for-international-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FROMM.Lab calls on designers to reimagine arab heritage for international competition - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"FROMM.LAB OPENS ITS FIRST INTERNATIONAL DESIGN COMPETITION \u00a0 FROMM.Lab\u2019s First International Design Competition invites designers to reinterpret Arab heritage for today\u2019s global audiences. 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