{"id":11002,"date":"2025-05-26T17:31:07","date_gmt":"2025-05-26T10:31:07","guid":{"rendered":"http:\/\/cstc.vn\/blogtsk\/the-national-gallery-opens-its-members-only-supporters-house\/"},"modified":"2025-05-26T17:31:07","modified_gmt":"2025-05-26T10:31:07","slug":"the-national-gallery-opens-its-members-only-supporters-house","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/the-national-gallery-opens-its-members-only-supporters-house\/","title":{"rendered":"The National Gallery opens its members-only Supporters\u2019 House"},"content":{"rendered":"

Studio Linse<\/a> has designed the National Gallery\u2019s first members\u2019 area.<\/p>\n

The National Gallery in London\u2019s Trafalgar Square celebrated its 200th birthday last year.<\/p>\n

Its membership programme \u2013 whereby supporters get unlimited free exhibition access and access to exclusive events \u2013 is only ten years old, but it plays an important part in the gallery\u2019s revenue mix.<\/p>\n

There are currently around 60,000 members, boosted by the huge success of the gallery\u2019s Van Gogh show, which ran from last September until January, and was the most popular ticketed exhibition in the gallery\u2019s history.<\/p>\n

Each room in the National Gallery Supporters\u2019 House represents a season<\/p>\n

Chief commercial officer Susan Noonan, who joined from the Royal Academy of Arts 18 months ago, expects membership numbers to fluctuate. But the National Gallery\u2019s NG200 vision focuses on the membership experience, aiming to create a world-class welcome for its supporters.<\/p>\n

To that end, Supporters\u2019 House is a dedicated members\u2019 area for people to \u201csocialise, dine and unwind.\u201d A new House membership tier offers access to the space as part of a package that costs from \u00a3130\/year.<\/p>\n

For inspiration, Noonan and her team did extensive research across a range of hospitality, from hotels and clubs to museums, galleries and membership organisations.<\/p>\n

\u201cWe also surveyed our own membership and support base extensively to understand their needs,\u201d she says.<\/p>\n

Supporters\u2019 House is in the oldest part of the National Gallery building.<\/p>\n

The front door of the Members-only Supporters\u2019 House on Trafalgar Square<\/p>\n

Its entrance, which is to the west of the gallery\u2019s main entrance on Trafalgar Square, was formerly used by security staff. Inside, the ground floor was a warren of curators\u2019 offices, stock rooms and store rooms.This space has been opened up and divided into four rooms \u2013 a lounge and bar, restaurant, private dining room, and \u2018salon\u2019 or event space.<\/p>\n

\u201cWe wanted it to feel like it\u2019s always been there,\u201d says Noonan of the design.<\/p>\n

\u201cThe initial wish was that it has an echo from the gallery, that you feel you\u2019re in the National Gallery,\u201d says interior designer Job Hoogervorst of Studio Linse.<\/p>\n

The Amsterdam-based studio has form in this sector, creating hospitality spaces for London\u2019s Royal Opera House and the Rijksmuseum, the Netherlands\u2019 own national gallery.<\/p>\n

To articulate this link with its surroundings, Studio Linse looked at the paintings housed in the gallery and its furniture archive.<\/p>\n

The designers homed in on the Northern European landscape painters and took inspiration from the colours they used, and the seasons that they often depicted.<\/p>\n

The designers then developed a concept with each room representing a season. So the restaurant is described as winter mist and decked out in blues; the pink salon was described as summer blush. Meanwhile the private dining room \u2013 the house\u2019s centre piece \u2013 was defined as the sun.<\/p>\n

These colours were used to saturate each space, from the walls, window shutters and high ceilings to the furniture and curtaining. \u201cThe place is quite architectonic,\u201d says Hoogervorst, \u201cso it is as if each room has been dipped in a colour.\u201d<\/p>\n

Woven silk wall panels and damask curtaining in the new National Gallery Supporters\u2019 House<\/p>\n

A high gloss paint was used on walls to embrace their imperfections, he adds. Much of the fabric, including woven silk wall panels and damask curtaining, came from Gainsborough silk weavers in Suffolk.<\/p>\n

When it came to furniture, Studio Linse wanted to give the rooms a classic British feel. In the archive, they discovered pieces that had been used in offices and galleries.<\/p>\n

Those brought out of retirement include lounge chairs which were reupholstered in Gainsborough fabric; several detailed, circular tables in the restaurant; a low dark wooden cabinet in the private dining room and a grandfather clock in the lounge.<\/p>\n

While the leather banquette in front of the bar is a new piece, it was inspired by existing gallery seating.<\/p>\n

The lounge area at the new National Gallery Supporters\u2019 House<\/p>\n

The studio played around with different heights and seating possibilities. The restaurant\u2019s tables and chairs are standard height. But in the lounge and salon the chairs and tables are lower to make it feel \u201cmore relaxed and casual.\u201d<\/p>\n

There\u2019s a risk that members\u2019 clubs and areas get too popular. Could Supporters\u2019 House become a victim of its own success, where over-crowding will turn members off and away?<\/p>\n

\u201cWe\u2019ll be watching very carefully and monitoring take-up and occupancy, as well as listening to feedback from supporters,\u201d says Noonan. \u201cWe anticipate that we\u2019ll be able to look after everyone.\u201d<\/p>\n

What\u2019s more, the tiered membership system allows people to opt in or out of access to Supporters\u2019 House, depending on their needs.<\/p>\n

The original parquet floor has been refurbished
\nInternal arches, which had been filled to create back-of-house rooms, have been opened up<\/span><\/p>\n

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\nWhat to read next: <\/strong>Jo Malone London\u2019s in-house team take on market towns<\/a> | 93FT designs \u201cplayful\u201d new Treehouse Hotel in Manchester<\/a> | BOXPARK moves beyond shipping containers in new London food hall<\/a> | Thames & Hudson\u2019s new London HQ heroes its books<\/a>\n<\/div>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Studio Linse has designed the National Gallery\u2019s first members\u2019 area. The National Gallery in London\u2019s Trafalgar Square celebrated its 200th birthday last year. 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