{"id":10955,"date":"2025-05-25T15:59:27","date_gmt":"2025-05-25T08:59:27","guid":{"rendered":"https:\/\/cstc.vn\/blogtsk\/google-looks-to-level-up-craftsmanship-in-new-ai-search-tools\/"},"modified":"2025-05-25T15:59:27","modified_gmt":"2025-05-25T08:59:27","slug":"google-looks-to-level-up-craftsmanship-in-new-ai-search-tools","status":"publish","type":"post","link":"https:\/\/cstc.vn\/blogtsk\/google-looks-to-level-up-craftsmanship-in-new-ai-search-tools\/","title":{"rendered":"Google looks to level up craftsmanship in new AI Search tools"},"content":{"rendered":"

Google announced a host of AI-powered updates to its Search products yesterday<\/a>, with a major focus on \u201cricher and more vivid\u201d designs.<\/p>\n

\u201cWe\u2019ve been working really hard to up the level of craftsmanship within Google search,\u201d said Rhiannon Bell, Google\u2019s VP of Search UX.<\/p>\n

At its annual I\/O developer conference in California, CEO Sundar Pichai unveiled what he called \u201ca total re-imaging of Search\u201d which with 8.5 billion daily enquiries, brings \u201cAI to more people than any other product in the world.\u201d<\/p>\n<\/p>\n

The new tools announced yesterday include:<\/p>\n

AI mode and Deep Search, which allow deeper queries, follow-up questions, and let users create \u201can expert-level fully-cited report\u201d in minutes.
\nSearch Live which lets users talk back-and-forth with Search in real time through your camera.
\nAI agents to help with tasks like booking tickets.
\nA data visualisation tool which uses AI Mode to \u201canalyse complex datasets and create graphics that bring them to life.\u201d These will allow users to create custom-built charts and graphs and will roll-out first for sports and finance queries \u2013 to compare two stock prices over time, or two teams\u2019 win ratios, for example.<\/p>\n

The new AI tools are available from today in the US, but Google couldn\u2019t yet confirm when they will be available in the UK.<\/p>\n

Bell, a British design leader who has been based in San Francisco for the past two decades, said it was a big moment for the brand.<\/p>\n

\u201cThis technology is allowing us to do things that we could have only dreamed of before,\u201d they say. \u201cBringing the Search product and the AI capabilities together is a phenomenal product and design opportunity.\u201d<\/p>\n

\n
\nhttps:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/05\/Deep-Search-AI-Mode.mp4<\/a>\n<\/div>\n

But they explained, there are also a raft of design challenges their team must consider when implementing AI into Google\u2019s product suite.<\/p>\n

\u201cThis technology is incredibly powerful and we are bringing that power into people\u2019s lives,\u201d Bell explained. \u201cI think we have a responsibility to make sure that it is really accessible.<\/p>\n

\u201cWe\u2019re moving so fast, and this technology can do so many things, I do worry sometimes that we\u2019ll over-complicate things. And so we have protocols around making sure we\u2019re keeping certain aspects of what Google\u2019s really good at \u2013 at in terms of its core simplicity \u2013 as sacred as possible.\u201d<\/p>\n

Bell said there was \u201ca constant dialogue\u201d between the design leaders to ensure they are \u201cstaying true\u201d to the Google Search product.<\/p>\n

https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/05\/Complex-Analysis-Data-Visualization-AI-Mode.mp4<\/a><\/div>\n

Alongside this simplicity, Bell also explained the team was focused on creating more crafted UX across the new tools.<\/p>\n

\u201cI really wanted to make sure that we were bringing the vividness, the variety, and the visual richness of the open web to the foreground,\u201d they said.<\/p>\n

This will show up in the way images are displayed and organised, Bell said, as well as new shopping experiences and specific design elements like the eclipse \u2013 a new waveform that appears when users are speaking with the AI tools.<\/p>\n

https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/05\/Search-Live-AI-Mode.mp4<\/a><\/div>\n

The wave goes up when people speak to their device, and down when the AI model is responding, and Bell says it\u2019s designed to create \u201csynergy\u201d across different touchpoints in a visually pleasing way.<\/p>\n

More broadly, Bell says they understand designers\u2019 anxiety around AI and what it might mean for the profession. But she is optimistic around the opportunities for skilled designers to translate AI into usable, and exciting, interfaces.<\/p>\n

\u201cI feel like UX is actually having a bit of a moment,\u201d they say. \u201cOur role in shepherding this technology to people everywhere is so important. It\u2019s not going to happen without us.<\/p>\n

\u201cAI is changing our discipline, but I think it\u2019 making us more capable. And I think the nuances of user experience design, and that dialogue with users, are very hard to replicate.\u201d<\/p>\n<\/p>\n

Other announcements at I\/O included Google Flow, a new AI filmmaking tool, and a new version of its image-generation tool Imagen. The new model is said to be \u201csignificantly better at spelling and typography.\u201d<\/p>\n

Google also unveiled its new Google Glasses, which use Android extended reality (XR). The tech giant will partner with eyewear brands Gentle Monster and Warby Parker to design glasses that people \u201cwant to wear all day.\u201d The move echoes Meta\u2019s collaboration with Ray-Ban on its XR glasses.<\/p>\n

https:\/\/d3faj0w6aqatyx.cloudfront.net\/uploads\/2025\/05\/Agentic-Capabilities-AI-Mode.mp4<\/a><\/div>\n
\nWhat to read next: <\/strong>\u201cIt was a bit nuts\u201d \u2013 Teo Connor on designing the new Airbnb app<\/a> | \u201cVibe coding is exciting but designers must tread carefully\u201d<\/a> | \u201cDesign is deciding\u201d \u2013 Can AI outdesign a pro?<\/a> | The sweet agony of designing your studio\u2019s new website<\/a>\n<\/div>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google announced a host of AI-powered updates to its Search products yesterday, with a major focus on \u201cricher and more vivid\u201d designs. \u201cWe\u2019ve been working really hard to up the level of craftsmanship within Google … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[145],"tags":[],"yoast_head":"\nGoogle looks to level up craftsmanship in new AI Search tools - Blog TSK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstc.vn\/blogtsk\/google-looks-to-level-up-craftsmanship-in-new-ai-search-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google looks to level up craftsmanship in new AI Search tools - Blog TSK\" \/>\n<meta property=\"og:description\" content=\"Google announced a host of AI-powered updates to its Search products yesterday, with a major focus on \u201cricher and more vivid\u201d designs. \u201cWe\u2019ve been working really hard to up the level of craftsmanship within Google …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cstc.vn\/blogtsk\/google-looks-to-level-up-craftsmanship-in-new-ai-search-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog TSK\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-25T08:59:27+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"blogtsk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cstc.vn\/blogtsk\/#website\",\"url\":\"https:\/\/cstc.vn\/blogtsk\/\",\"name\":\"Blog TSK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cstc.vn\/blogtsk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cstc.vn\/blogtsk\/google-looks-to-level-up-craftsmanship-in-new-ai-search-tools\/#webpage\",\"url\":\"https:\/\/cstc.vn\/blogtsk\/google-looks-to-level-up-craftsmanship-in-new-ai-search-tools\/\",\"name\":\"Google looks to level up craftsmanship in new AI Search tools - 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