In 1989 Reebok introduced the Reebok Pump, a sneaker with internal chambers that users could pump air into by squeezing a ball on the tongue, tightening the fit. The shoe was a massive hit, and Reebok sold millions of units well into the 1990s.
Now, 36 years later, Nike’s got the same idea—but for a jacket. Their Therma-FIT Air Milano Jacket contains inflatable baffles that provide more or less insulation depending on the inflation. Nike says it offers “warmth levels that range from a lightweight hoodie to a mid-weight puffer.”
To inflate the jacket, you have to buy a pair of Reebok Pumps and attach them to a hose running up your leg to the jacket. Just kidding, wanted to see if anyone actually reads anymore.
The jacket is inflated via the included powered pump from Nike’s ACG sub-brand, which you attach to a valve near the left pocket. To deflate it, you press a button on the valve.
We assume the pump is USB-rechargeable; Nike doesn’t say. Inflating and deflating is said to take just seconds.
The Therma-FIT Air Milano jacket is so named because Team USA athletes will wear it at this year’s Winter Olympics in Milan. You should be able to spot it during the medal ceremonies.