Một số thông tin về TRIZ trên thế giới
WHAT IS TRIZ?
TRIZ is Russian acronym meaning Theory of the Solution of Inventive Problems. Genrikh Altshuller and his colleagues studied over 2 millions patents and identified the body of principles and knowledge that define the process of solving extremely difficult (i.e., inventive) problems. International research is now enhancing and extending their findings.
TRIZ is a revolutionary new technology being introduced in the United States!
The Theory of Inventive Problem Solving (TRIZ) was first introduced to the United States in 1991.
WHAT DOES TRIZ DO FOR BUSINESS?
It has become even more difficult to conceive, develop and field breakthrough products and services consistently in today's global marketplace. The pace of competition, the increasing demands of customers, and the explosion of knowledge and technology all contribute to the need for innovative approaches. The conceptual activity has to be faster than ever before, at a higher level of design maturity, and within constrained budgets. Current research shows that TRIZ accelerated idea generation for products, for services, and for quality improvement by factors ranging from 70% to 300%
IS TRIZ PRACTICAL ? These practical organizations are now using TRIZ:
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TRIZ in the world Universities
Genrikh Saulovich Altshuller - The father of TRIZ
Country
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University
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TRIZ Research Activity
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Application Activity
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Education and Dissemination
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Contact person
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Argentina
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Universidad tecnologica Nacional
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yes
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no Mechanical, electrical and civil engineering
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no
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Juan C Nishiyama (Engin) foundation @altshuller.ru
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Facultad Regional Pacheco (UTN FRGP)
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yes
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no
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no
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mecanica@frgp. utn.edu.ar
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Montauniversitat Leoben
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no
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yes
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yes
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Juergen Jantschgi
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Australia
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Royal Melbourne Ins titute of Technology
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Courses in electro nics and problem solving (by TRIZ)
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Iouri Belski iouri.
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Queensland Universi ty of Technology (Brisbane)
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Mechanical engineering
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no
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AssProf Vladis Kos se Course v.kosse @qut.edu.au
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Austria
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Technical University of Vienna
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Use of TRIZ in the Developmen Process
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ZeroDefect Develop ment for Customer
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Centered Innovative Products
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Veit Kohnhauser@ ebwnov.tuwien.ac.at
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Belgium
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Vlerick Management School
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Bart.Clarysse@ vlerick.be
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PIH(Provenciall Indu struieel hogeschool)
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Jo.DeJonghe@kule uven kortrijk.be
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KUL (Katholieke Universiteit Leuven
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no
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yes
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yes
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Duflou@mech. kuleuven.be
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Brazil
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Instituto Tecnologico de Aeronautica
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yes
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no
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no
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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SENAI ServicoNaci onaldeAprendizagem Industrial
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Departamento Regio nal da Bahia/ YES
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no
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no
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cristiano@cimatec. fieb.org.br
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Universidade de Sao Paulo
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yes
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no Civil Engineering
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no petreche @pcc.usp.br
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marly.kiatake @poli.usp.br
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Universidade Estad ual de Campinas
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yes
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no Mechanical engineering
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no Franco Giusep pe Dedini, Ph.D
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cpg@fem. unicamp.br
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Universidade de Sao Paulo
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no
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no Engenharia Mecanica
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no Marcelo Massa rani, Ph.D., Prof
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marcelo.massa
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Universidade Federal de Santa Catarina
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Mechanical engineering
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Fernando A. Forcellini, Ph.D.
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forcellini@deps. ufsc.br
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Ibid
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yes
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Engenharia Mecanica
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Andre Ogliari, Ph.D., Prof
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Universidade Federal tecnologica doParana
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yes
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yes Mechanical engineering
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yes Marco Aurelio de Carvalho, Ph.D
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decarvalho@ cefetbr.br
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Canada
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University of West ern Ontario London
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|
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Melissa Gordon
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vivi@css-softwa resolutions.com
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China
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Kai Yang Wayne State University
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Dr. Kai Yang
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Shanghai Jiao Tong University
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Chong Qing University
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Northeastern University
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Yaman Yener
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Southwest Jiaotong University
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shsong@home .swjtu.edu.cn
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Tianjin University
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Tsinghua University
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Zhejiang University
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ChengduAircraft D& R Institute (CADI)
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Dr. Gabriel Bugeda
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bugeda@ cimne.upc.es
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Czech Republic
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University of Defence (UO Brno)
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Mechanical Engineering
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Vladimir Sidla
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vladimir.sidla@ unob.cz
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CVUT-TU Prague
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Ibid
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Michal VALASEK
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Michael.Valasek @fs.cvut.cz
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VSB-TU Ostrava
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Ibid
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Jiri Skarupa
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Michael.Valasek @fs.cvut.cz
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ZCU-TU Plzen
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Ibid
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hlavenka@ fme.vutbr.cz
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Czech Republic
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Technical University of Liberec
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no
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yes
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yes Pavel Jirman
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p.jirman@ volny.cz
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Brno University of Technology
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no
|
yes
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Yes Bohuslav Busov
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busov@uvee .fee.vutbr.cz
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Egypt
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University of Gezira
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Institute of Nuclear Medicine, Molecular
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Biology and Oncology
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Sulieman M. Zobly
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sulieman16@ gmail.com
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Estonia
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Tallin College of Engineering
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yes mechanics ind ustrial technologies,
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education, management
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yes Tiit Tiidemann
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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France
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ENSIACET
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|
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Guillermo.Cortes
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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INSA Strasbourg –
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Graduate School of Science Technology
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yes
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yes
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y Denis Cavallucci
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denis.cavallucci@ insa-strasbourg.fr
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Ecole Centrale de Nantes
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A. Bernard
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Alain.Bernard@ irccyn.ec-nantes.fr
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Ecole Nationale Superieure d'Arts
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yvon.lemeur@ angers.ensam.fr
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nettoyer_svp @ metz.ensam.fr
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Universite Henri Poincare
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R. Hasan
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Abul.Hasan@ sdsmt.edu
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Germany
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Bremen Univ.
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yes, J. Creativity and Innovation Management, Iss. 1 2005
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mechanics,
electronics, logistics, energy; moehrleuni-bremen.de
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Triz is part of our education in techno logy and innovation management.
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Moehrle, M.G.
kontakt@ innovation.uni-bremen.de
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Dortmund Univ.
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Kuhlenkotter, B.
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bernd.Kuhlenkoetter @uni-dortmund.de
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Niederrhein Univ. of Applied Sciences
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yes
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yes
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Yes; Karl Koltze
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karl.koltze@ hs-niederrhein.de
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FH-Brandenburg
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no
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no
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yes: Prof. Gunther
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Steinbeis-Trans ferzentrum Qualitat
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yes; http://tqu.com
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yes: Prof. Blasing
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Univ. Hanover
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Rene Apitz
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Univ. Kaisers lautern Centrum fur
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Produktionstechnik
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no
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yes: Matin Siener Warnecke, Gunter
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Univ. of Kassel Maschinenbau,
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Leitbau, yes
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yes
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yes; Prof. Klein
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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S.Westphalia Univ.
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of Applied Sciences
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yes
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yes; Berthold Bitzer
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WOIS Institute
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no
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yes
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yes: Gunther Herr
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Karlsruhe Univ.
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mechanical engineering,
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process and ITS
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Albert Albers
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markus.weigt@ imi.uni-karlsruhe.de
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Univ. Kaiserslautern
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Warnecke, Gunter
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warnecke@ cck.uni-kl.de
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Fraunhofer Institute
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for Production Technology
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yes
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Markus Wellensiek
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markus.wellensiek @ipt.fraunhofer.de
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TU Munchen, Lehrstuhl fur
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Produktent wicklung, yes
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yes; Prof. Lindemann
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lindem@pe. mw.tum.de
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Hungary
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Budapest Univ. of
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Technology
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methodology develo pment projects
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Balazs Vidovics
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Vidovics.Balazs@ gszi.bme.hu
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India
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Tata Institute of Fundamental
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Research Mumbai
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Department of
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Theoretical Physics
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theophys@theory .tifr.res.in
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Iran
|
Inst. of Innovation
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Technological Studies (IIITS), yes
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yes
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yes; Mahmoud Karimi
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Faculty of ICT
|
|
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Alireza Mansoorian
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mansoorian@ creatology-triz.com
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Research Center for
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Creatology Innova
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tion & TRIZ Iran
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Mohamed Mojtabe
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golestan@ creatology-triz.com
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Management R&D
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Centre (PMIR)
|
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Reza Movarrei
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Tarbiat Modares
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Univ. (TMU)
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Industrial Engineering
|
|
Amir Albadvi
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Ireland
|
Univ. College Cork
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Chemical Engineer
|
John McSweeney
|
yes; Jorge Oliveira
|
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National Univ
|
|
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John Cooney
|
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Israel
|
Ben-Gurion Univ
|
|
|
Prof. Reuven Segev
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rsegev@bgumail. bgu.ac.il
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Italy
|
Univ. Florence
|
yes; Mechanics and
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Indust. Technologies
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yes; Gaetano Cascini
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Politecnico di
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Milano; no
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yes
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yes; Umberto.Cugini
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@polimi.it
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Univ. di Bergamo
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yes
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yes
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yes; Caterina.Rizzi
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@unibg.it
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Univ. di Pisa
|
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yes
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Gualtiero Fantoni
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g.fantoni@ing. unipi.it
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Univ. di Padova
|
|
|
Berti
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Japan
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SANNO Institute
|
yes
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Masaya Takemura
|
yes; Manabo
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Sawaguchi
|
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Osaka Gakuin Univ
|
Informatics
|
Toru Nagakawa
|
www-admin@uta.
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osaka-gu.ac.jp
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Mexico
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ITESM Campus
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Monterrey; yes
|
yes
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yes; Noel Leon
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Mexico
|
Benemerita Univ
|
de Puebla
|
Lopez WZLforum
|
at k.marso@wzl.
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rwth-aachen.de
|
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Inst. Tecnologico
|
de Puebla
|
|
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Inst. Tecnologico
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de Ensenada
|
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rmurillo@it
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ensenada.edu.mx
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Inst. Politecnico
|
Nacional
|
|
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Norway
|
Univ. Science And
|
Technology
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Environmental syst
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Lamvik, Trond
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Poland
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Wroclaw Univ.
|
of technology
|
|
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Portugal
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Univ. of Minho
|
|
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Romania
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Univ. of Craiova
|
no
|
yes
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yes Simona M. Cretu
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Russia
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Pedagogical College
|
yes
|
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yes Anna Korzun
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Koms-on-Amur SU
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of Technology
|
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pr. V. Berdosonov
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Tomsk SPU
|
|
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SPeterburg SPU
|
Innovatic Faculty
|
yes
|
prof. L. Chechurin
|
creative@imop. pbstu.ru
|
|
MVTU, MAI-STU
|
MSUPS
|
yes
|
Gasanov-miit
|
@rambler.ru
|
|
ChuvashSU
|
Computer technolog
|
yes
|
prof. V. Geltov
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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VF MAWI-STU
|
Technology Mashin
|
yes
|
doc. A. Nikitin
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Kuban SU
|
Dep. physics
|
yes
|
doc. M. Zhuzha
|
|
Singapore
|
National Univ.
|
Product and service
|
design
|
Tan Kay Chuan
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Dep. Chemical &
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Biomolecular
|
Engineering
|
Andrzej.Kraslawski Han Tong Loh
|
@lut.fi
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Polytechnic
|
yes
|
yes
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yes, Tan Kay Chuan He Cong
|
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Slovakia
|
TU Kosice
|
Mechanical
|
Engineering
|
Juraj Smrcek
|
|
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TU Zilina
|
Ibid
|
Ibid
|
Stefan Medvecky
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medvecky@fstroj. utc.sk
|
South Africa
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Univ. of Pretoria
|
Technological
|
Innovation
|
Victor.Ross@
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debeersgroup.com
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South Korea
|
Ajou Univ.
|
yes, Mechanical
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yes, Engineering
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SeungHyun Ryu
|
|
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HanYang Univ
|
yes, Mechanical
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yes, Engineering
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yes, SungKoon Park
|
|
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KAIST institute
|
yes, Ibid
|
yes, ibid
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yes, DongYeol Yang
|
|
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Polytechnic Univ
|
yes, Mechanical
|
yes, Design
|
yes, Kyeon-Won Lee
|
hjkim@sait. samsung.co.kr
|
|
MyunJi Univ
|
yes, Industrial
|
yes, Engineering
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yes, ByungJae Kim
|
|
Spain
|
Asociado Univ.
|
Politecnica de
|
Valencia (UPV)
|
Jose M.V. Gomila
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Univ. Jaume I,
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Castellon
|
|
Rosario Vidal
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Taiwan
|
Chienkuo Technol.
|
Univ., Mechanical
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Engineering
|
Hsin-Sheng Lee
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Nat. Formosa Univ.
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yes
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yes
|
yes
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Nat. Chiao Tung
|
University
|
|
Ding-Chong Lu
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Nat. Chiao Tung
|
University Hsinch
|
Conceptual Design
|
Ching-Huan Tseng Hsiang-Tang Chang
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
. edu.tw
|
|
Nat. Cheng Kung
|
Univ, Mechanical
|
Engineering
|
em62100@
|
email.ncku.edu.tw
|
United Kingdom
|
Univ. Sussex
|
Mechanical engin-g
|
creativity
|
l.m.church@
|
sussex.ac.uk
|
|
Univ. Bath Centre
|
yes, ibid
|
yes
|
yes, Julian Vincent
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Loughborough univ.
|
|
|
M. Kaan Low, p.o.
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
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Nottingham Trent
|
Univ., Dep. Design
|
|
Stratton, R
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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|
Brunel Univ
|
Egham, Surrey
|
TRIZ in Ecoinnov.
|
elies.jones@
|
brunel.ac.uk
|
|
Liverpool John
|
Moores University
|
|
Paul Otterson, d.r.
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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School Mechanical
|
Engineering Univ.
|
Bath, class aircraft
|
TRIZ to economy cabin design
|
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USA
|
Univ. Alabama
|
|
|
Dr. John R.
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Luther College Iowa
|
|
yes
|
T.P. Schweizer, prof.
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Vanderbilt Univ.
|
Tennessee
|
Biomedical Engin
|
paul.h.king
|
@vanderbilt.edu
|
|
Wayne State Univ
|
Mechanical
|
Engineering
|
Prf. Eug.I. Rivin
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Univ. Michigan
|
Ann Arbor
|
|
michael.sharer
|
@wmich.edu
|
|
Carnegie Mellon Un
|
Pittsburgh,
|
Pennsylvania
|
antaki@
|
andrew.cmu.edu
|
|
Creighton Univ
|
Omaha, Nebraska
|
|
lfenicle@
|
creighton.edu
|
|
Florida Atlantic
|
University, Electric
|
al Engineering
|
Dr. Raviv
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
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State University
|
Detroit
|
|
Dr. Kai Yang
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
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Univ. South.
|
California
|
|
jim.mcmunigal
|
@gmail.com
|
|
East Stroudsburg
|
University of
|
Pennsylvania
|
yes, albadvi
|
@modares.ac.ir
|
|
Pennsylvania State
|
University, yes
|
Yes
|
yes, Madara Ogot
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Wayne State Univ
|
no
|
Mechanical Engineering
|
yes, Kai Yang Prf. Eug.I. Rivin
|
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Metrapolitan College
|
, Boston Univ
|
|
R.D.H. Warburton
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
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George Mason
|
Univ, Washington
|
CEIE department
|
T. Arciszewski
|
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
MIT
|
New York
|
|
Prf.Sergy Iakovenko
|
|
Vietnam
|
College
|
HoChiMinh City
|
Teaching Enlarged
|
pdung@
|
hcmuns.edu.vn
|
Belorusia
|
In Minsk (2-3 ?)
|
and Gomel (1?)
|
|
|
|
Ukrain
|
In Kiev, Odessa,
|
Dnepropetrovsk (2 ?)
|
|
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Number of Universitets: Argentina (3); Australia (2); Austria (1); Belgium (3); Brazil (8), Egypt (1); Estonia (1); France (5); Germany (14); Hungary (1); India (1); Iran (5); Ireland (2); Israel (1); Italy (5); Japan (2); Mexico (5); Norway (1); Poland (1); Portugal (1); Romania (1); Russia (>12: MSIU, SPbSPU, MIIT-STU, ChelSPedU, etc); Singapore (3); Slovakia (2); South Africa (1); South Korea (5-6); Spain (2); Taiwan (5); United Kingdom (7); USA (>15-16); Vietnam (1); Ukrain (3-5); Belorusia (2-4)
Sum = >140 univ-ts, where the students study TRIZ-Methods and use TRIZ in practics.
Triz is Now Practiced in 50 Countries
Written by Bradford Goldense
http://machinedesign.com/contributing-technical-experts/triz-now-practiced-50-countries
Triz is an innovation technique that professionals systematically apply according to a defined set of principles. Originally developed in Russia by Genrich Altshuller in the 1940s, Triz took a number of years to cross the ocean and become available in English. By the early 1990s, Triz had gained a foothold in the U.S. and slowly began spreading globally from its Russia- and U.S.-based "centers of excellence." Triz is now practiced in at least 50 countries.
History: The brilliance of Triz stems from the origins of its data set. Altshuller analyzed 40,000 registered patents to determine their common inventive principles, and to hopefully observe other systematic attributes of inventions. The short version of his findings were that there were 40 basic inventive principles, 39 common parameters that engineers look to optimize, and 76 standard approaches that engineers and inventors used in their designs. Nonsense, you say? Not so. Sample sizes of up to two million patents were examined by other companies over the years, and they merely tweaked Altshuller's discoveries.
North American Industry Usage: GGI has researched markets and companies where Triz was involved in analytical software since the late 1980s. Our statistically valid primary research in 2008 showed it to be the third most used tool by professionals looking to innovate. Still, it had penetrated only 21% of a cross-industry sample of North American companies. 10% used it limitedly, 10% used it occasionally, and only 1% said it was fully embedded. Adoption of innovation techniques is clearly not as mature as operational excellence techniques such as Six Sigma, lean, and other value-engineering tools. For reference, our research showed that internal knowledge wikis were number two at 38% and the free USPTO web site was first at 53%.
Global Industry Penetration: Last year, a GGI primary research project explored the global penetration of Triz. We got reasonably good data for the period 2007 to 2015, based on the number of Triz-certified professionals we could identify in each country.
In summary, there are 50 countries with Triz-certified professionals. Between 1991 and 2007 when our data set began, 1,400 people had achieved certification. We now count over 18,000. Plus, there are about another 6,000 who chose not to publish their certification. There are now roughly 25,000 people worldwide who are certified Triz practitioners, or are likely practicing at a certified level.
South Korea dominates the global footprint with 65% of all practitioners. Germany and China each have 7%. Russia is next at 5%, followed by the U.S. and Taiwan at 3%. India and the Netherlands each have 2%.
Potential Uses and Benefits: Triz has wide applicability across product creation through commercialization, as well as for developing intellectual property. Right now, less strategic companies use it in late stages of design through cost reduction and value engineering. More strategic companies use it in advanced development and intellectual property development long before detailed design and production. GGI’s research also identified a notable finding: Companies that seriously use Triz actively discourage employees from discussing it outside the company, and rarely present at conferences. Treating Triz a confidential company subject indicates Triz creates a competitive advantage.
Future Growth of Triz: The year-over-year growth rates between 2007 and 2015 are impressive, ranging from 23 to 47% annual growth.
There has also likely been a constraint on growth because there is a shortage of qualified Triz instructors. “Triz Masters” are hard to come by. There are approximately 150 in the world, with 70% in Russia; South Korea and the U.S. equally share the rest. Not all five levels of Triz must be taught by Masters. But, as others have started teaching to service a growing demand, some unevenness of skill sets in the lower two levels of certification have resulted.
When demand exceeds capacity, it is often a sign that a new industry is about to be born.
Statement of teaching TRIZ in MIT (USA)
TRIZ Work Recognized—Samsung Award
By The Editors
The Advanced Institute of Technology of the Samsung Corporation has recognized the work of Nikolay Shpakovsky with a very significant corporate award.
The savings of 120 billion won is the equivalent of US$ 91,200,000.
Nikolay described the TRIZ training being done at Samsung, for more than 2000 employees, at the ETRIA meeting and in his paper in the December 2001 TRIZ Journal. Samsung has generously agreed to allow Nikolay and his colleagues to share their training methods with the TRIZ community through a series of articles that will appear throughout the year.
When the editors asked if we could publish the announcement of the award, Nikolay asked if he could add the following note, about the people who contributed to all the TRIZ work at Samsung:
"This award was undoubtedly a pleasant surprise to me. I am happy to have made that contribution to our TRIZ thriftbox , which is a weighty proof of the TRIZ efficiency. During all my work I had to solve problems of different degree of complexity, to turn aside patents and to forecast the evolution of technical systems. It is interesting enough that the simplest problems that arise in mass production generally turn out to be difficult to solve. This is because there are certain limitations; it is necessary to remove a disadvantage practically without changing anything in the production process. That is, it is necessary to apply to the full extent the TRIZ approach according to which everything remains as it was, but the disadvantage is removed.
"I am certainly grateful to the management of Samsung Advanced Institute of Technology. This is not only a natural feeling of gratitude for the award, but the expression of respect for the far-seeing and forethoughtful people who discerned the possibility of getting high profits by using TRIZ and provided for the efficient work of TRIZ specialists.
"It is quite natural that such the appreciation of my work is the merit of our entire group working for Samsung Advanced Institute of Technology. First of all I would like to thank the TRIZ specialist from Sankt-Petersburg Vasily Leniashin, who has been my workfellow for some years. I confirm with great pleasure his active participation in solving many of the problems and I am grateful to him for efficient cooperation. In addition to problem solving we actively work on perfecting the TRIZ methodology in order to tie it up to the full extent to the process of solving real production problems (see our article published in your journal http://www.trizjournal. com/archives/2002/01/f/index.htm).
"I also think it appropriate to recognize the great personal contribution of Nikolay Khomenko who was the first to start teaching TRIZ to Korean specialists and who continues this work today. It is necessary to make mention of Dmitry Kucheryavy, why developed and confirmed this first success by practical consulting work for LG. I also express my gratitude to other TRIZ specialists who successfully work today here, in Suwon. They are, first of all, Peter Chuksin and Alexander Skuratovich from Minsk, Valery Chernyak from Sankt-Petersburg and many other Russian and Korean specialists working mainly for LG and SAMSUNG. This is just owing to their work that the atmosphere of cooperation in the development of TRIZ methodology was created here and the Korean Group of TRIZ study was formed with the professor of Korean Polytechnic University Young-Il Kim at its head. The group unites over 120 representatives of production companies, research institutes and universities from different regions of Korea."
Picture: Nikolay Shpakovsky receiving the award:
Thư của bà Karen Gadd gửi thầy Phan Dũng
From: Karen Gadd at Oxford Creativity
Sent: Tuesday, September 24, 2013 6:23 PM
To:
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Subject: Korean Innovation Success: 95,000 patents in 2012 (UK: 7,000)
Samsung claim that power of TRIZ has helped their phenomenal success over the last 12 years – and is central to their policy of growth through innovation. (see the Forbes article here).
I try to be a great champion of TRIZ (by establishing it in many major companies) but in July this year even I was astonished at the national importance of TRIZ when I was keynote speaker at the Korean TRIZ Global conference. Several Korean senior executives from their major companies talked about how their substantial investment in TRIZ Capability had massively paid off in terms of new innovative products, leading the world in IP and bottom line growth.
Korea has a very different atmosphere from Europe: here, despite its obvious power, TRIZ acceptance has been patchy and TRIZ often gets squashed by other more popular toolkits despite its complementary role to fill in all their universal gaps on problem solving and innovation. If anyone asks how has Korea (population 50 million - and a developing country in living memory) moved to No. 4 in the world in IP league tables with 95,000 granted patents in 2012 (whilst the UK has moved down to No. 12 with just over 7,000 patents) one answer is clearly TRIZ.
Korea's national espousal of TRIZ is very exciting and paying big results. I remember in 2000 one of the Samsung TRIZ engineers saying to me - "in Korea we are going to stop following and start leading and we are doing this with TRIZ" - and they have done it in spades. Their investment in TRIZ is phenomenal and even my book TRIZ for Engineers (published by Wiley Blackwell) has already been translated into Korean and I have been invited back to Seoul for further work. This is because in the Korean TRIZ community they were amazed how Oxford Creativity can make TRIZ so easy to learn and apply and wanted to know more about our straightforward approaches to the world's most powerful innovation toolkit. (see cartoon below)
Establishing TRIZ in Europe is essential for our success too. Oxford Creativity is the leading European TRIZ company and we have developed fast, simple ways of building TRIZ capability which works well with European engineers and management. We can show you how TRIZ acts as a multiplier on human intelligence, confidence, experience and wisdom, and helps you get the most from your most valuable asset: your people and your teams. In Oxford Creativity we say "TRIZ turns good engineers into great engineers" as it was developed by engineers for engineers who show uncharacteristic enthusiasm for this toolkit. Moreover really successful TRIZ companies have migrated it from engineering up to top management. Nowhere is that clearer than in Korea: part of Samsung's success with TRIZ is a result of making TRIZ training compulsory for all senior management. This has led to not only awareness but also enthusiasm and support for TRIZ throughout the organisation. In the UK we have had many proven successes with TRIZ (including companies such as Rolls-Royce and BAE Systems) which results in dramatic improvement of patent outputs, innovation success and helps engineering teams to work more effectively.
As Europe slowly wakes up to the power of this unique innovation and problem solving toolkit Japan, China and Korea use TRIZ to increase their global lead in IP. This year I have also been working in China where openness and enthusiasm for TRIZ is paying off. One major UK university contacted Oxford Creativity after their Chinese partners asked them "How much TRIZ do you teach to everyone" and their response had been "what is TRIZ and how can we use it?". That is a question Oxford Creativity have been successfully answering for fifteen years.
Contact us NOW to find out what TRIZ can do for you.
Regards,
Karen Gadd
01993 882461
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A few places are still available on our next workshops: to book click here.
Learn TRIZ
30 September - 4 October at Beeston Manor
11-15 November at Oxford University
Oxford TRIZ for Patent Busting and Patent Building
2-4 December at Oxford University
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